AI-powered marketing automation platform for GitHub-based projects.

Dingo Marketing

An OpenClaw skill for generating release announcement posts for open-source projects across multiple platforms.

What it does

Given a project's release notes (changelog, GitHub Release URL, etc.), this skill generates platform-adapted announcement posts for:

• Reddit — technical community posts for r/MachineLearning, r/LocalLLaMA, etc.
• Twitter/X — thread format + single tweet (English and Chinese)
• Xiaohongshu (小红书) — Chinese-language posts in 3 versions (technical, scenario, short)
• Hacker News — Show HN posts with engineering-focused tone

Project Structure

SKILL.md              # OpenClaw skill definition
projects/
  dingo.yaml          # Dingo project config (first use case)
  _template.yaml      # Template for adding new projects
templates/
  reddit.md           # Reddit post style rules and structure
  twitter.md          # Twitter/X style rules and structure
  xiaohongshu.md      # Xiaohongshu style rules and structure
  hacker_news.md      # Hacker News style rules and structure

Usage

With OpenClaw

Install this skill in your OpenClaw instance, then use natural language:

> Generate release posts for Dingo v2.1.0 based on:
> https://github.com/MigoXLab/dingo/releases/tag/v2.1.0

[Agent reads projects/dingo.yaml + release notes + templates, generates 4 posts]

> Make the Reddit title focus on the SaaS launch

[Agent revises the Reddit post]

Without OpenClaw

The SKILL.md, project configs, and templates can also be used as a prompt kit with any LLM:

1. Copy the contents of SKILL.md as the system prompt
2. Attach the relevant projects/<name>.yaml and templates/*.md files
3. Provide the release notes as the user message

Adding a New Project

1. Copy projects/_template.yaml to projects/<your-project>.yaml
2. Fill in your project's details (repo URL, install command, highlights, etc.)
3. That's it. The skill and templates are generic — no other changes needed.

Future