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    I built a CSS framework where every class name is an emoji
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    I built a CSS framework where every class name is an emoji

    Tom Hayes February 23, 2026
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    BEMoji is a fully featured BEM framework that uses emoji as class names. It's stupid. It works. It's on npm.

    --- title: I built a CSS framework where every class name is an emoji published: true description: BEMoji is a fully featured BEM framework that uses emoji as class names. It's stupid. It works. It's on npm. tags: css, jokes, Tailwind, BEM cover_image: https://tomhayes.github.io/BEMoji/og-image.png --- I got into one too many Tailwind vs BEM arguments this month and decided the correct response was to build something that makes both sides equally uncomfortable. Meet **BEMoji**: a production-grade CSS framework where every class name is an emoji. ```html <article class="πŸƒ"> <div class="πŸƒ__πŸ–ΌοΈ πŸƒ__πŸ–ΌοΈ--🌟"> <img src="hero.jpg" alt="..."> </div> <div class="πŸƒ__πŸ“"> <h2 class="πŸƒ__πŸ” ">Card Title</h2> </div> <footer class="πŸƒ__🦢"> <button class="πŸ”˜ πŸ”˜--🌟">Primary</button> <button class="πŸ”˜ πŸ”˜--πŸ‘»">Disabled</button> </footer> </article> ``` That is valid, production HTML. It works in every modern browser. I am not sorry. ## Why does this exist The core BEM pattern is `block__element--modifier`. BEMoji keeps that structure exactly, just swapping string names for emoji tokens. The double-underscore and double-hyphen delimiters are preserved, so the class names are still machine-parseable even if they're completely illegible to humans. It started as a joke and then I accidentally made it real. ## It's actually kind of a full framework This is the part that got out of hand. BEMoji ships with: - 143 canonical emoji tokens across blocks, elements, modifiers and utilities - A complete design token system (yes, using emoji as CSS custom property names: `--πŸ“-4`, `--πŸŒ‘-md`, `--β­•-full`) - 24 pre-built components (cards, buttons, badges, alerts, modals, tables, the lot) - A PostCSS plugin so you can write readable BEM in your source and get emoji compiled at build time - A Vite plugin with HMR support - An ESLint plugin that enforces correct token usage - A React `bem()` helper - A CLI with `init`, `compile`, `audit`, `decode`, `encode` and `export` commands The CLI's `decode` command is probably my favourite part: ```bash npx bemoji decode "πŸƒ__πŸ–ΌοΈ--🌟" # card__image--featured ``` ## The PostCSS workflow You don't have to write emoji by hand in your source files. The PostCSS plugin lets you use a bracket shorthand: ```css .[card] { border-radius: var(--β­•-md); box-shadow: var(--πŸŒ‘-sm); } .[card__image--featured] { outline: 2px solid var(--🟑); } ``` Which compiles to: ```css .πŸƒ { border-radius: var(--β­•-md); box-shadow: var(--πŸŒ‘-sm); } .πŸƒ__πŸ–ΌοΈ--🌟 { outline: 2px solid var(--🟑); } ``` So the output is emoji soup but your source stays readable. Or as readable as it was before, anyway. ## The React helper ```jsx import { useBem } from 'bemoji/react'; function Card({ featured }) { const b = useBem('card'); return ( <article className={b()}> <div className={b('image', { featured })}> ... </div> </article> ); } // When featured=true, className becomes "πŸƒ__πŸ–ΌοΈ πŸƒ__πŸ–ΌοΈ--🌟" ``` ## There are legitimate arguments for this I feel compelled to make the honest case, because it genuinely surprised me: **Free obfuscation.** Your production CSS is meaningless to anyone without the config file. You get the obfuscation benefits of CSS Modules without the build complexity. **Enforced vocabulary.** Every UI concept maps to one canonical emoji. The config file is your design system contract. Changing a concept's emoji is a one-line config change that propagates everywhere. **It's faster to type than you think.** Once you have emoji picker shortcuts set up, `πŸƒ` is two keystrokes. `.card__image--featured` is 24. The maths eventually works out. None of this makes it a good idea. But they are real arguments. ## The config ```js // bemoji.config.js export default { blocks: { card: 'πŸƒ', navbar: '🧭', modal: 'πŸͺŸ', alert: 'πŸ””', }, elements: { image: 'πŸ–ΌοΈ', title: 'πŸ” ', body: 'πŸ“', button: 'πŸ”˜', }, modifiers: { primary: '🌟', danger: 'πŸ”΄', disabled: 'πŸ‘»', loading: '⏳', }, }; ``` ## Install ```bash npm install bemoji npx bemoji init ``` The init command scaffolds a config, imports the base CSS, and wires up PostCSS. ## Links - **Docs + demo**: https://tomhayes.github.io/BEMoji/ - **GitHub**: https://github.com/tomhayes/BEMoji - **npm**: https://npmjs.com/package/bemoji My personal favourite token is 🦢 for footer. If you find a better use for it than I have, open a PR.

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    cssjokestailwindcssbem

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