Content Card

Metadata

• ID: CONT-{project}-{number} (e.g., CONT-LAUNCH-042)
• Type: Operations Card (Content Asset)
• Status: Idea | Draft | In Review | Approved | Published | Archived
• Owner: Content Creator / Writer / Designer
• Contributors: Editor, Subject Matter Expert
• Reviewers: Brand Manager, Legal (if claims), Campaign Manager
• Team: Content Marketing / Creative
• Stakeholders: List key stakeholders (Marketing Director, Product Marketing)
• Created: YYYY-MM-DD
• Last Updated: YYYY-MM-DD
• Publish Date: YYYY-MM-DD (when content goes live)
• Expiration Date: YYYY-MM-DD (if time-sensitive content)
• Priority: Critical | High | Medium | Low
• Related:
  • Campaign: CAM-{id}
  • Creative Brief: BRIEF-{id}
  • Messaging Matrix: MSG-{id}
  • Other Content: CONT-{id1}, CONT-{id2}

Content Overview

Content Title

{Content headline or title}

Working Title (if different): {internal_reference_name}

Content Type

{Select one: Blog Post, Video, Infographic, White Paper, Case Study, Social Media Post, Email, Podcast, Webinar, Landing Page, eBook, Press Release, Product Sheet, Other}

Content Category

{Select one: Thought Leadership, Product Marketing, Customer Success, Company News, Educational, Promotional, SEO-Driven, Event-Related, Other}

Brief Description

{1-2 sentence summary of what this content is and its purpose}

<!-- Example: "A 90-second product explainer video demonstrating how Widget AI reduces scheduling time by 60%. Intended for website hero, social media, and sales presentations." -->

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Purpose and Objectives

Primary Objective

{What is the main goal of this content?}

<!-- Example: "Drive 500 qualified demo requests for Widget AI 2.0 in Q1 2026" -->

Secondary Objectives

• {Secondary goal 1}
• {Secondary goal 2}

Success Metrics

How will we measure whether this content is successful?

• {Metric 1}: Target {value} (e.g., "Views: 10,000")
• {Metric 2}: Target {value} (e.g., "CTR: 5%")
• {Metric 3}: Target {value} (e.g., "Conversions: 200")

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Target Audience

Primary Audience

Persona: {persona_name}

Why this content matters to them: {value_proposition_for_audience}

Audience Context

Where they'll consume this: {platform_or_channel}

Mindset when consuming: {awareness_stage_or_intent}

<!-- Example: "LinkedIn feed during work hours; mid-funnel awareness stage, evaluating solutions" -->

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Messaging and Positioning

Key Message

{The one thing the audience should take away from this content}

Supporting Points

1. {Supporting message 1}
2. {Supporting message 2}
3. {Supporting message 3}

Proof Points

• {Evidence, statistic, or example 1}
• {Evidence, statistic, or example 2}

Call-to-Action (CTA)

Primary CTA: {main_action_desired}

CTA Text: "{button_or_link_text}"

CTA Destination: {URL_or_destination}

Messaging Reference

Messaging Matrix: See MSG-{id} for full messaging framework

Creative Brief: See BRIEF-{id} for creative direction (if applicable)

---

Content Specifications

Format and Technical Specs

Format: {file_format}

Dimensions/Duration:

• Video: {duration} (e.g., "90 seconds")
• Image: {dimensions} (e.g., "1920x1080px")
• Document: {page_count} (e.g., "8 pages")
• Audio: {duration} (e.g., "15 minutes")
• Text: {word_count} (e.g., "1,200 words")

File Size: {max_size} (e.g., "<50MB")

File Naming: {naming_convention}

Content Requirements

Mandatory Elements:

• {Element 1} (e.g., "Company logo in bottom right")
• {Element 2} (e.g., "HIPAA compliance disclaimer")
• {Element 3} (e.g., "UTM tracking parameters")

SEO Requirements (if applicable):

• Target Keyword: {primary_keyword}
• Secondary Keywords: {keyword_list}
• Meta Title: {title} (max 60 characters)
• Meta Description: {description} (max 160 characters)
• Alt Text: {image_alt_text}

Accessibility Requirements:

• {Requirement 1} (e.g., "Video must include captions")
• {Requirement 2} (e.g., "WCAG 2.1 Level AA compliant")
• {Requirement 3} (e.g., "Alt text for all images")

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Production Details

Content Brief/Outline

{Provide detailed outline, script, or structure for the content}

<!-- For blog post: outline with H2/H3 headings For video: shot list or script For infographic: content hierarchy and data points For social post: copy variations and image specs -->

Reference Materials:

• {Link to research, source data, or background materials}
• {Link to product info, customer quotes, or subject matter expertise}

Creative Direction

Tone: {tone_description} (e.g., "Professional but approachable")

Voice: {voice_description} (e.g., "Expert guide")

Visual Style: {style_description} (e.g., "Clean, modern, clinical aesthetic")

Brand Guidelines: [Link to brand guidelines]

Assets Needed

Asset	Type	Source	Status
{Asset 1}	{description}	{who_provides}	{status}
{Asset 2}	{description}	{who_provides}	{status}

<!-- Example: | Product UI Screenshot | Image | Product team | Received | | Customer Quote | Text | Customer success | Pending | | Background Music | Audio | Stock library | Sourced | -->

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Timeline and Workflow

Key Dates

Date	Milestone	Owner	Status
YYYY-MM-DD	Brief/Outline Complete	{name}	✓ Complete
YYYY-MM-DD	First Draft	{name}	In Progress
YYYY-MM-DD	Review/Feedback	{name}	Not Started
YYYY-MM-DD	Revisions Complete	{name}	Not Started
YYYY-MM-DD	Final Approval	{name}	Not Started
YYYY-MM-DD	Published/Delivered	{name}	Not Started

Review Workflow

Review Cycle 1: Draft Review

• Reviewers: {names_and_roles}
• Feedback Due: {date}
• Focus: Structure, messaging, technical accuracy

Review Cycle 2: Final Review

• Reviewers: {names_and_roles}
• Feedback Due: {date}
• Focus: Brand compliance, legal claims, polish

Approval Requirements

• Brand Manager – Brand guidelines compliance
• Legal/Compliance – Claims and disclosures (if applicable)
• Campaign Manager – Strategic alignment
• {Additional approver} – {What they approve}

---

Distribution and Promotion

Primary Channel

{Channel name} (e.g., Company Blog, YouTube, LinkedIn, Email Newsletter)

URL/Location: {where_content_will_be_published}

Publish Date/Time: {YYYY-MM-DD HH:MM TZ}

Secondary Channels

• {Channel 2}: {how_repurposed_or_promoted}
• {Channel 3}: {how_repurposed_or_promoted}

Promotion Plan

Social Media:

• {Platform 1}: {number} posts, {dates}
• {Platform 2}: {number} posts, {dates}

Email:

• {Email campaign name}: {send date}, {audience}

Paid Promotion:

• {Ad platform}: ${budget}, {duration}

Organic/SEO:

• {SEO strategy or internal linking plan}

Content Amplification

Influencers/Partners: {who_will_share}

Employee Advocacy: {employee_share_plan}

PR/Media: {media_outreach_plan}

---

Performance Tracking

Metrics Dashboard

Tracking URL: {link_to_analytics_dashboard}

UTM Parameters:

• Source: {utm_source}
• Medium: {utm_medium}
• Campaign: {utm_campaign}
• Content: {utm_content}

Performance Targets

Metric	Target	Actual	Status
{Metric 1}	{target_value}	{current_value}	On Track / Behind
{Metric 2}	{target_value}	{current_value}	On Track / Behind
{Metric 3}	{target_value}	{current_value}	On Track / Behind

Performance Review Schedule

• Day 1: {who_checks} monitors initial performance
• Week 1: {who_reviews} reports to {stakeholders}
• Month 1: {who_analyzes} conducts full performance analysis

Optimization Plan

A/B Tests (if applicable):

• Test 1: {what_being_tested}
• Test 2: {what_being_tested}

If Underperforming:

• Threshold: If {metric} < {value}, then {action}

---

Budget and Resources

Production Budget

Total Budget: ${amount}

Budget Breakdown:

• Production (writer, designer, videographer): ${amount}
• Stock assets (images, music, footage): ${amount}
• Tools/Software: ${amount}
• Promotion/Distribution: ${amount}

Resource Allocation

Role	Person	Hours/Days	Rate	Total Cost
{Role 1}	{name}	{hours}	${rate}	${total}
{Role 2}	{name}	{hours}	${rate}	${total}

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Content Lifecycle

Content Lifespan

Evergreen or Time-Sensitive: {classification}

Expected Shelf Life: {duration}

Update Schedule: {when_content_should_be_refreshed}

Content Maintenance

Review Schedule: {when_to_check_for_updates}

Update Owner: {who_maintains_content}

Archival Date: {when_to_archive_if_time_sensitive}

Repurposing Opportunities

{How this content can be repurposed into other formats}

<!-- Example: "Video can be cut into 15-second social clips, transcribed for blog post, audio extracted for podcast snippet" -->

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Legal and Compliance

Legal Review

• Claims substantiated with evidence
• Customer testimonials have written permission
• Third-party trademarks properly attributed
• Competitive claims accurate and defensible
• Privacy policies followed (no PII without consent)

Compliance Notes

{Any compliance requirements specific to this content}

<!-- Example: "Healthcare outcome claims must link to clinical study in footer" -->

Copyright and Attribution

Original Content: {ownership}

Third-Party Assets: {licenses_and_attributions}

Usage Rights: {where_content_can_be_used}

---

Notes and Feedback

Conversation Log

• YYYY-MM-DD: {decision_or_update}
• YYYY-MM-DD: {decision_or_update}
• YYYY-MM-DD: {decision_or_update}

Reviewer Feedback

{Reviewer Name} – {Date}:

• {Feedback point 1}
• {Feedback point 2}

{Reviewer Name} – {Date}:

• {Feedback point 1}
• {Feedback point 2}

Revision History

Version	Date	Changes	Author
v0.1	YYYY-MM-DD	Initial draft	{name}
v0.2	YYYY-MM-DD	Incorporated reviewer feedback	{name}
v1.0	YYYY-MM-DD	Final approved version	{name}

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Related Links

• Campaign Strategy: {link_to_CAM_doc}
• Creative Brief: {link_to_BRIEF_doc}
• Messaging Matrix: {link_to_MSG_doc}
• Brand Guidelines: {link}
• Published Content: {URL_when_live}
• Source Files: {link_to_shared_drive}
• Analytics Dashboard: {link}

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Post-Publication Review

Performance Summary

{After content has run for sufficient time, summarize performance}

Top Performers:

• {Metric that exceeded target}

Underperformers:

• {Metric that missed target}

Lessons Learned:

• {Insight 1}
• {Insight 2}

Optimization Actions Taken

• {Date}: {optimization_action_and_result}
• {Date}: {optimization_action_and_result}

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Definition of Ready

This content card is ready for production when:

• Objectives and success metrics defined
• Target audience identified
• Key messages and CTAs clear
• Content brief/outline approved
• Technical specifications documented
• Required assets identified and available
• Timeline and milestones established
• Budget allocated
• Review and approval process defined

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Definition of Done

This content is complete when:

• Content produced to specifications
• All review cycles completed
• Required approvals obtained
• Legal/compliance review passed (if applicable)
• SEO and accessibility requirements met
• Published on primary channel
• Promoted on secondary channels
• Analytics tracking active
• Source files archived
• Initial performance reviewed

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Agent Notes

For Content Creator

• Refer to creative brief (BRIEF-{id}) for detailed direction
• Follow messaging matrix (MSG-{id}) for tone and key messages
• Submit drafts on time to allow for adequate review cycles
• Incorporate feedback constructively; ask clarifying questions
• Track actual time spent vs. budgeted for future estimates

For Editor/Reviewer

• Provide specific, actionable feedback tied to objectives
• Differentiate between subjective preferences and strategic concerns
• Review for clarity, accuracy, brand alignment, and audience fit
• Complete reviews on schedule to avoid delaying publication
• Praise what's working, not just what needs improvement

For Brand Manager

• Verify compliance with brand guidelines
• Flag inconsistencies early to minimize rework
• Balance consistency with creative expression
• Provide examples of preferred approaches
• Approve quickly when guidelines are met

For Campaign Manager

• Ensure content aligns with campaign strategy
• Monitor content production progress
• Coordinate cross-functional reviews efficiently
• Track performance against success metrics
• Identify repurposing opportunities

For Legal/Compliance

• Review claims for substantiation
• Flag regulatory risks early
• Provide alternative language when rejecting claims
• Educate content team on compliance requirements
• Approve expeditiously to avoid publication delays

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Related Templates

• /templates/campaign-card.md - Campaign this content supports
• /templates/creative-brief-template.md - Creative direction for this content
• /templates/messaging-matrix-template.md - Messaging guidance
• /templates/campaign-strategy-template.md - Strategic context

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Version Control

Version: 1.0 Last Updated: 2025-11-28 Owner: Content Creator / Writer / Designer Change History:

• 2025-11-28: Initial content card template created (v1.0)