Content Card

# Content Card

## Metadata

- **ID**: `CONT-{project}-{number}` (e.g., CONT-LAUNCH-042)
- **Type**: Operations Card (Content Asset)
- **Status**: Idea | Draft | In Review | Approved | Published | Archived
- **Owner**: Content Creator / Writer / Designer
- **Contributors**: Editor, Subject Matter Expert
- **Reviewers**: Brand Manager, Legal (if claims), Campaign Manager
- **Team**: Content Marketing / Creative
- **Stakeholders**: List key stakeholders (Marketing Director, Product Marketing)
- **Created**: YYYY-MM-DD
- **Last Updated**: YYYY-MM-DD
- **Publish Date**: YYYY-MM-DD (when content goes live)
- **Expiration Date**: YYYY-MM-DD (if time-sensitive content)
- **Priority**: Critical | High | Medium | Low
- **Related**:
  - Campaign: `CAM-{id}`
  - Creative Brief: `BRIEF-{id}`
  - Messaging Matrix: `MSG-{id}`
  - Other Content: `CONT-{id1}`, `CONT-{id2}`

## Content Overview

### Content Title

**{Content headline or title}**

**Working Title** (if different): {internal_reference_name}

### Content Type

{Select one: Blog Post, Video, Infographic, White Paper, Case Study, Social Media Post, Email, Podcast, Webinar, Landing Page, eBook, Press Release, Product Sheet, Other}

### Content Category

{Select one: Thought Leadership, Product Marketing, Customer Success, Company News, Educational, Promotional, SEO-Driven, Event-Related, Other}

### Brief Description

{1-2 sentence summary of what this content is and its purpose}

<!-- Example: "A 90-second product explainer video demonstrating how Widget AI reduces scheduling time by 60%. Intended for website hero, social media, and sales presentations." -->

---

## Purpose and Objectives

### Primary Objective

{What is the main goal of this content?}

<!-- Example: "Drive 500 qualified demo requests for Widget AI 2.0 in Q1 2026" -->

### Secondary Objectives

- {Secondary goal 1}
- {Secondary goal 2}

### Success Metrics

How will we measure whether this content is successful?

- **{Metric 1}**: Target {value} (e.g., "Views: 10,000")
- **{Metric 2}**: Target {value} (e.g., "CTR: 5%")
- **{Metric 3}**: Target {value} (e.g., "Conversions: 200")

---

## Target Audience

### Primary Audience

**Persona**: {persona_name}

**Why this content matters to them**: {value_proposition_for_audience}

### Audience Context

**Where they'll consume this**: {platform_or_channel}

**Mindset when consuming**: {awareness_stage_or_intent}

<!-- Example: "LinkedIn feed during work hours; mid-funnel awareness stage, evaluating solutions" -->

---

## Messaging and Positioning

### Key Message

{The one thing the audience should take away from this content}

### Supporting Points

1. {Supporting message 1}
2. {Supporting message 2}
3. {Supporting message 3}

### Proof Points

- {Evidence, statistic, or example 1}
- {Evidence, statistic, or example 2}

### Call-to-Action (CTA)

**Primary CTA**: {main_action_desired}

**CTA Text**: "{button_or_link_text}"

**CTA Destination**: {URL_or_destination}

### Messaging Reference

**Messaging Matrix**: See MSG-{id} for full messaging framework

**Creative Brief**: See BRIEF-{id} for creative direction (if applicable)

---

## Content Specifications

### Format and Technical Specs

**Format**: {file_format}

**Dimensions/Duration**:
- Video: {duration} (e.g., "90 seconds")
- Image: {dimensions} (e.g., "1920x1080px")
- Document: {page_count} (e.g., "8 pages")
- Audio: {duration} (e.g., "15 minutes")
- Text: {word_count} (e.g., "1,200 words")

**File Size**: {max_size} (e.g., "<50MB")

**File Naming**: {naming_convention}

### Content Requirements

**Mandatory Elements**:
- {Element 1} (e.g., "Company logo in bottom right")
- {Element 2} (e.g., "HIPAA compliance disclaimer")
- {Element 3} (e.g., "UTM tracking parameters")

**SEO Requirements** (if applicable):
- **Target Keyword**: {primary_keyword}
- **Secondary Keywords**: {keyword_list}
- **Meta Title**: {title} (max 60 characters)
- **Meta Description**: {description} (max 160 characters)
- **Alt Text**: {image_alt_text}

**Accessibility Requirements**:
- {Requirement 1} (e.g., "Video must include captions")
- {Requirement 2} (e.g., "WCAG 2.1 Level AA compliant")
- {Requirement 3} (e.g., "Alt text for all images")

---

## Production Details

### Content Brief/Outline

{Provide detailed outline, script, or structure for the content}

<!-- For blog post: outline with H2/H3 headings
For video: shot list or script
For infographic: content hierarchy and data points
For social post: copy variations and image specs
-->

**Reference Materials**:
- {Link to research, source data, or background materials}
- {Link to product info, customer quotes, or subject matter expertise}

### Creative Direction

**Tone**: {tone_description} (e.g., "Professional but approachable")

**Voice**: {voice_description} (e.g., "Expert guide")

**Visual Style**: {style_description} (e.g., "Clean, modern, clinical aesthetic")

**Brand Guidelines**: [Link to brand guidelines]

### Assets Needed

| Asset | Type | Source | Status |
|-------|------|--------|--------|
| {Asset 1} | {description} | {who_provides} | {status} |
| {Asset 2} | {description} | {who_provides} | {status} |

<!-- Example:
| Product UI Screenshot | Image | Product team | Received |
| Customer Quote | Text | Customer success | Pending |
| Background Music | Audio | Stock library | Sourced |
-->

---

## Timeline and Workflow

### Key Dates

| Date | Milestone | Owner | Status |
|------|-----------|-------|--------|
| YYYY-MM-DD | Brief/Outline Complete | {name} | ✓ Complete |
| YYYY-MM-DD | First Draft | {name} | In Progress |
| YYYY-MM-DD | Review/Feedback | {name} | Not Started |
| YYYY-MM-DD | Revisions Complete | {name} | Not Started |
| YYYY-MM-DD | Final Approval | {name} | Not Started |
| YYYY-MM-DD | Published/Delivered | {name} | Not Started |

### Review Workflow

**Review Cycle 1: Draft Review**
- Reviewers: {names_and_roles}
- Feedback Due: {date}
- Focus: Structure, messaging, technical accuracy

**Review Cycle 2: Final Review**
- Reviewers: {names_and_roles}
- Feedback Due: {date}
- Focus: Brand compliance, legal claims, polish

### Approval Requirements

- [ ] Brand Manager – Brand guidelines compliance
- [ ] Legal/Compliance – Claims and disclosures (if applicable)
- [ ] Campaign Manager – Strategic alignment
- [ ] {Additional approver} – {What they approve}

---

## Distribution and Promotion

### Primary Channel

**{Channel name}** (e.g., Company Blog, YouTube, LinkedIn, Email Newsletter)

**URL/Location**: {where_content_will_be_published}

**Publish Date/Time**: {YYYY-MM-DD HH:MM TZ}

### Secondary Channels

- **{Channel 2}**: {how_repurposed_or_promoted}
- **{Channel 3}**: {how_repurposed_or_promoted}

### Promotion Plan

**Social Media**:
- {Platform 1}: {number} posts, {dates}
- {Platform 2}: {number} posts, {dates}

**Email**:
- {Email campaign name}: {send date}, {audience}

**Paid Promotion**:
- {Ad platform}: ${budget}, {duration}

**Organic/SEO**:
- {SEO strategy or internal linking plan}

### Content Amplification

**Influencers/Partners**: {who_will_share}

**Employee Advocacy**: {employee_share_plan}

**PR/Media**: {media_outreach_plan}

---

## Performance Tracking

### Metrics Dashboard

**Tracking URL**: {link_to_analytics_dashboard}

**UTM Parameters**:
- Source: {utm_source}
- Medium: {utm_medium}
- Campaign: {utm_campaign}
- Content: {utm_content}

### Performance Targets

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| {Metric 1} | {target_value} | {current_value} | On Track / Behind |
| {Metric 2} | {target_value} | {current_value} | On Track / Behind |
| {Metric 3} | {target_value} | {current_value} | On Track / Behind |

### Performance Review Schedule

- **Day 1**: {who_checks} monitors initial performance
- **Week 1**: {who_reviews} reports to {stakeholders}
- **Month 1**: {who_analyzes} conducts full performance analysis

### Optimization Plan

**A/B Tests** (if applicable):
- Test 1: {what_being_tested}
- Test 2: {what_being_tested}

**If Underperforming**:
- Threshold: If {metric} < {value}, then {action}

---

## Budget and Resources

### Production Budget

**Total Budget**: ${amount}

**Budget Breakdown**:
- Production (writer, designer, videographer): ${amount}
- Stock assets (images, music, footage): ${amount}
- Tools/Software: ${amount}
- Promotion/Distribution: ${amount}

### Resource Allocation

| Role | Person | Hours/Days | Rate | Total Cost |
|------|--------|------------|------|------------|
| {Role 1} | {name} | {hours} | ${rate} | ${total} |
| {Role 2} | {name} | {hours} | ${rate} | ${total} |

---

## Content Lifecycle

### Content Lifespan

**Evergreen or Time-Sensitive**: {classification}

**Expected Shelf Life**: {duration}

**Update Schedule**: {when_content_should_be_refreshed}

### Content Maintenance

**Review Schedule**: {when_to_check_for_updates}

**Update Owner**: {who_maintains_content}

**Archival Date**: {when_to_archive_if_time_sensitive}

### Repurposing Opportunities

{How this content can be repurposed into other formats}

<!-- Example: "Video can be cut into 15-second social clips, transcribed for blog post, audio extracted for podcast snippet" -->

---

## Legal and Compliance

### Legal Review

- [ ] Claims substantiated with evidence
- [ ] Customer testimonials have written permission
- [ ] Third-party trademarks properly attributed
- [ ] Competitive claims accurate and defensible
- [ ] Privacy policies followed (no PII without consent)

### Compliance Notes

{Any compliance requirements specific to this content}

<!-- Example: "Healthcare outcome claims must link to clinical study in footer" -->

### Copyright and Attribution

**Original Content**: {ownership}

**Third-Party Assets**: {licenses_and_attributions}

**Usage Rights**: {where_content_can_be_used}

---

## Notes and Feedback

### Conversation Log

- **YYYY-MM-DD**: {decision_or_update}
- **YYYY-MM-DD**: {decision_or_update}
- **YYYY-MM-DD**: {decision_or_update}

### Reviewer Feedback

**{Reviewer Name}** – {Date}:
- {Feedback point 1}
- {Feedback point 2}

**{Reviewer Name}** – {Date}:
- {Feedback point 1}
- {Feedback point 2}

### Revision History

| Version | Date | Changes | Author |
|---------|------|---------|--------|
| v0.1 | YYYY-MM-DD | Initial draft | {name} |
| v0.2 | YYYY-MM-DD | Incorporated reviewer feedback | {name} |
| v1.0 | YYYY-MM-DD | Final approved version | {name} |

---

## Related Links

- **Campaign Strategy**: {link_to_CAM_doc}
- **Creative Brief**: {link_to_BRIEF_doc}
- **Messaging Matrix**: {link_to_MSG_doc}
- **Brand Guidelines**: {link}
- **Published Content**: {URL_when_live}
- **Source Files**: {link_to_shared_drive}
- **Analytics Dashboard**: {link}

---

## Post-Publication Review

### Performance Summary

{After content has run for sufficient time, summarize performance}

**Top Performers**:
- {Metric that exceeded target}

**Underperformers**:
- {Metric that missed target}

**Lessons Learned**:
- {Insight 1}
- {Insight 2}

### Optimization Actions Taken

- **{Date}**: {optimization_action_and_result}
- **{Date}**: {optimization_action_and_result}

---

## Definition of Ready

This content card is ready for production when:

- [ ] Objectives and success metrics defined
- [ ] Target audience identified
- [ ] Key messages and CTAs clear
- [ ] Content brief/outline approved
- [ ] Technical specifications documented
- [ ] Required assets identified and available
- [ ] Timeline and milestones established
- [ ] Budget allocated
- [ ] Review and approval process defined

---

## Definition of Done

This content is complete when:

- [ ] Content produced to specifications
- [ ] All review cycles completed
- [ ] Required approvals obtained
- [ ] Legal/compliance review passed (if applicable)
- [ ] SEO and accessibility requirements met
- [ ] Published on primary channel
- [ ] Promoted on secondary channels
- [ ] Analytics tracking active
- [ ] Source files archived
- [ ] Initial performance reviewed

---

## Agent Notes

### For Content Creator

- Refer to creative brief (BRIEF-{id}) for detailed direction
- Follow messaging matrix (MSG-{id}) for tone and key messages
- Submit drafts on time to allow for adequate review cycles
- Incorporate feedback constructively; ask clarifying questions
- Track actual time spent vs. budgeted for future estimates

### For Editor/Reviewer

- Provide specific, actionable feedback tied to objectives
- Differentiate between subjective preferences and strategic concerns
- Review for clarity, accuracy, brand alignment, and audience fit
- Complete reviews on schedule to avoid delaying publication
- Praise what's working, not just what needs improvement

### For Brand Manager

- Verify compliance with brand guidelines
- Flag inconsistencies early to minimize rework
- Balance consistency with creative expression
- Provide examples of preferred approaches
- Approve quickly when guidelines are met

### For Campaign Manager

- Ensure content aligns with campaign strategy
- Monitor content production progress
- Coordinate cross-functional reviews efficiently
- Track performance against success metrics
- Identify repurposing opportunities

### For Legal/Compliance

- Review claims for substantiation
- Flag regulatory risks early
- Provide alternative language when rejecting claims
- Educate content team on compliance requirements
- Approve expeditiously to avoid publication delays

---

## Related Templates

- `/templates/campaign-card.md` - Campaign this content supports
- `/templates/creative-brief-template.md` - Creative direction for this content
- `/templates/messaging-matrix-template.md` - Messaging guidance
- `/templates/campaign-strategy-template.md` - Strategic context

---

## Version Control

**Version**: 1.0
**Last Updated**: 2025-11-28
**Owner**: Content Creator / Writer / Designer
**Change History**:

- 2025-11-28: Initial content card template created (v1.0)