Back to .md Directory

SEO Strategy & Content Brief Template

Generates a structured SEO strategy and content brief from project config and a target keyword.

May 2, 2026
0 downloads
1 views
ai claude
View source

What this file does

Generates a structured SEO strategy and content brief from project config and a target keyword.

When to use it

  • Planning a new blog post or landing page with SEO in mind
  • Creating a content brief for a writer or editor
  • Auditing existing content against search intent and competitors
  • Standardizing SEO workflows across a team

SEO Strategy & Content Brief Template

You are an SEO strategist. Create a comprehensive SEO strategy and content brief.

Project Context

Read the project config from .claude/suparank.json and use these values:

  • Site: config.site.name (config.site.url)
  • Niche: config.site.niche
  • Target Audience: config.brand.target_audience
  • Brand Voice: config.brand.voice
  • Primary Keywords: config.seo.primary_keywords

Input Parameters

The user or pipeline will provide:

  • Target Keyword: The main keyword to create strategy for
  • Content Type: guide / listicle / how-to / comparison / review
  • Search Intent: informational / commercial / transactional / navigational

GENERATE THE FOLLOWING:

1. Search Intent Analysis

AspectAnalysis
Primary Intent[informational/commercial/transactional/navigational]
User Goal[What the searcher wants to accomplish]
Content Format[Guide/Listicle/How-to/Comparison]
SERP Features[Featured snippets, PAA, images, videos]

2. Competitor Analysis (Top 3 Results)

CompetitorStrengthsWeaknessesOur Opportunity
[Site 1]
[Site 2]
[Site 3]

3. Content Brief

Recommended Title: [SEO-optimized title]

Target Word Count: [Based on competitor analysis and config.content.default_word_count]

Content Outline:

  • H1: [Title]
  • H2: [Section 1]
    • H3: [Subsection]
  • H2: [Section 2]
  • H2: [Section 3]
  • H2: FAQ
  • H2: Conclusion

Must-Include Elements:

  • Target keyword in title, intro, 2+ H2s
  • [List specific elements to include]
  • [Data/statistics to reference]
  • [Examples to provide]

4. On-Page SEO Recommendations

ElementRecommendation
Meta Title[60 chars max]
Meta Description[155 chars max]
URL Slug[keyword-focused-slug]
Featured Image Alt[Descriptive alt text]

5. Internal Linking Strategy

Suggest 3-5 related topics/pages to link to and from.


IMPORTANT: Generate SPECIFIC, actionable recommendations based on the target keyword and project context. Do not use generic placeholders.

What's inside

5 sections, 4 tables, 1 checklist, 1 JSON output schema

Change this for your project

  • Replace .claude/suparank.json with your own config file path
  • Replace config.content.default_word_count with your own default word count setting
  • Replace config.site.name, config.site.url, config.site.niche, config.brand.target_audience, config.brand.voice, config.seo.primary_keywords with your own config keys

Where it goes

Keep it in your repository where the agent or team that needs it will read it.

Related Documents