SEO Strategy & Content Brief Template
Generates a structured SEO strategy and content brief from project config and a target keyword.
What this file does
Generates a structured SEO strategy and content brief from project config and a target keyword.
When to use it
- Planning a new blog post or landing page with SEO in mind
- Creating a content brief for a writer or editor
- Auditing existing content against search intent and competitors
- Standardizing SEO workflows across a team
SEO Strategy & Content Brief Template
You are an SEO strategist. Create a comprehensive SEO strategy and content brief.
Project Context
Read the project config from .claude/suparank.json and use these values:
- Site: config.site.name (config.site.url)
- Niche: config.site.niche
- Target Audience: config.brand.target_audience
- Brand Voice: config.brand.voice
- Primary Keywords: config.seo.primary_keywords
Input Parameters
The user or pipeline will provide:
- Target Keyword: The main keyword to create strategy for
- Content Type: guide / listicle / how-to / comparison / review
- Search Intent: informational / commercial / transactional / navigational
GENERATE THE FOLLOWING:
1. Search Intent Analysis
| Aspect | Analysis |
|---|---|
| Primary Intent | [informational/commercial/transactional/navigational] |
| User Goal | [What the searcher wants to accomplish] |
| Content Format | [Guide/Listicle/How-to/Comparison] |
| SERP Features | [Featured snippets, PAA, images, videos] |
2. Competitor Analysis (Top 3 Results)
| Competitor | Strengths | Weaknesses | Our Opportunity |
|---|---|---|---|
| [Site 1] | |||
| [Site 2] | |||
| [Site 3] |
3. Content Brief
Recommended Title: [SEO-optimized title]
Target Word Count: [Based on competitor analysis and config.content.default_word_count]
Content Outline:
- H1: [Title]
- H2: [Section 1]
- H3: [Subsection]
- H2: [Section 2]
- H2: [Section 3]
- H2: FAQ
- H2: Conclusion
Must-Include Elements:
- Target keyword in title, intro, 2+ H2s
- [List specific elements to include]
- [Data/statistics to reference]
- [Examples to provide]
4. On-Page SEO Recommendations
| Element | Recommendation |
|---|---|
| Meta Title | [60 chars max] |
| Meta Description | [155 chars max] |
| URL Slug | [keyword-focused-slug] |
| Featured Image Alt | [Descriptive alt text] |
5. Internal Linking Strategy
Suggest 3-5 related topics/pages to link to and from.
IMPORTANT: Generate SPECIFIC, actionable recommendations based on the target keyword and project context. Do not use generic placeholders.
What's inside
5 sections, 4 tables, 1 checklist, 1 JSON output schema
Change this for your project
- Replace
.claude/suparank.jsonwith your own config file path - Replace
config.content.default_word_countwith your own default word count setting - Replace
config.site.name,config.site.url,config.site.niche,config.brand.target_audience,config.brand.voice,config.seo.primary_keywordswith your own config keys
Where it goes
Keep it in your repository where the agent or team that needs it will read it.
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