Industry

OpenAI Plans Super App Revamp for ChatGPT With Coding Tools

OpenAI is preparing to launch a revamped version of ChatGPT that will function as a super app, integrating coding tools and AI agents. The move aims to boost competitiveness against Anthropic, improve profitability ahead of an IPO, and convert free users into paying customers. The company has reportedly abandoned standalone side projects like video generator Sora.

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Neura Market Editorial

June 7, 20262 min read
OpenAI Plans Super App Revamp for ChatGPT With Coding Tools

OpenAI is gearing up to release a major update to ChatGPT in the next few weeks, according to a report from the Financial Times. The new version is designed to act as a super app, combining coding capabilities with AI agents in one platform.

Competing With Anthropic and Chasing Profitability

The strategy shift is driven by a desire to better compete with Anthropic, especially among business clients. OpenAI also wants to move closer to profitability before a potential initial public offering. The super app approach is intended to turn ChatGPT into a gateway that funnels free users toward paid products.

One of those paid products is Codex, a coding tool. A senior OpenAI employee told the Financial Times that "Chat is dead," signaling a move beyond simple chatbot interactions.

Thibault Sottiaux, who leads core product and platform at OpenAI, described the vision: "Where you have your own personal agent that is capable of helping you … across everything in your life, be it personally or at work."

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Familiar Ambitions and a Change in Strategy

The super app concept is not new. Reports about OpenAI's ambitions in this area have surfaced since last year. In March 2026, The Wall Street Journal reported that these plans represent a significant pivot for the company.

Throughout 2025, OpenAI launched several standalone products. Now executives say they are abandoning what they call side quests. Video generator Sora is among the projects being dropped to focus on the super app vision.

Context on the Companies and Products

OpenAI, founded in 2015, is known for developing ChatGPT and large language models like GPT-4. Codex is a system that translates natural language into code. Sora is a text-to-video generation tool that was announced in early 2024 but never widely released. Anthropic, a rival AI company, makes the Claude family of models and competes directly with OpenAI in enterprise and consumer markets.

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