
Shopify Says AI Search Is Driving Sales, Not Killing Them
Shopify's Q2 earnings call revealed that AI-driven traffic and orders to merchant stores tripled year-over-year, with AI complementing rather than replacing traditional search. The company reported a 36% revenue increase to $3.6 billion, beating Wall Street expectations, and highlighted that AI referrals convert better by landing directly on product pages. Shopify credits AI for surfacing niche products and boosting sales for its long-tail merchants.






