
Netflix Nears Major Upfront Deals, Targets $3 Billion in Ad Revenue
Netflix announced it is in advanced talks to close upfront advertising deals and is on track to generate $3 billion in ad revenue in 2026. The streaming giant also reported Q2 revenue growth of 13% year over year to $12.6 billion, while viewership hours increased 2% in the first half of the year. However, Netflix's stock fell 8% in after-hours trading after the company narrowed its full-year revenue forecast to between $51.0 billion and $51.4 billion.

