7 Steps outline to Outrank

1. Introduction unique

Hook the reader as quickly as possible. Make the intro conversational, ask questions and put yourself in the reader's shoes.

You want them to think: “This author gets me”

2. Challenge - Explain why companies struggle with this ⟨PROMPT⟩. Is it lack of expertise, strategy, resources? Be detailed. Demonstrate that you understand their pain points

3. Benefits - Why should the reader care about this ⟨PROMPT⟩? How can they benefit by reading further? Make it practical and engaging.

Include at least 3 benefits. Use statistics to support your argument

4. Practical tips on ⟨PROMPT⟩ - Create practical tips that they can implement to improve their business. Share tactics, best practices, new ideas - and how to execute them to help them achieve real business benefits They should be able implement at least 1 tactic immediately after reading - whether they’re a beginner or expert.

5. Unique content on ⟨PROMPT⟩ Use one of the below to make it unique:

→ Product: Include references to the product [link here]. Be specific and try to include screenshots or video.

→ Case study: Reference a case study that describes how a customer used to have the same challenge and how they solved it by using your product ⟨PROMPT⟩

→ Experience or POV: Share your experience or point of view. Your experience is unique and adds value to the piece

→ Subject matter expertise: If you don’t have experience, ask someone internally - “Why should companies invest in TOPIC?” and use their quote

→ Software, tools and resources: Any software, tools or resources you have used or recommend? Add it here and why you recommend it

6. Conclusion - Wrap up the piece. Connect the introduction to the conclusion. Make sure you tie everything together

7. CTA The call to action should be a logical next step and flow seamlessly from the conclusion. Use a CTA that’s descriptive and relevant to use the ⟨PROMPT⟩ or product. ⟨TARGETLANGUAGE⟩