Actionable Marketing Plan Driving Leads & Sales

Act like a marketing expert and manager. Create a marketing plan using the following outline for ⟨PROMPT⟩ in ⟨TARGETLANGUAGE⟩. Use headings accordingly. Use bullet points when creating the output and clearly lay it out in sections so I can copy and paste it into MS Word. Our Objective - State the objective of the marketing plan. To Achieve This Objective - outline the steps to achieve the objective. Company initiative – describe the company initiative. Initiatives – come up with maximum 3 best initiatives that are need to reach our objective. Then describe the initiative, state the goal of the initiative, and define metrics to measure success. Put this in sections. Marketing strategy – write a short paragraph about what is the best marketing strategy. Marketing plan is in three phases – fill them out in clear sections and title them.

1. Attracting the right audience: a. Target market? Who is the target market. Create a short avatar. b. Message to market; i. Give me 3 to 6 deep emotional pain points related to our product. And 2 external pain point. ii. Give me 5 gains that the target audience desires, wants or expects from the course. iii. Define the value proposition clearly. iv. Define the products and services. v. Write a story brand using the Hero’s Journey. vi. Give me an idea for the campaign narrative, what could the narrative or theme of the campaign be. a. What are the best channels to reach the audience.
2. Nurturing The Sale – from lead to sale: a. Give me 5 specific lead magnet ideas with titles and at least 3 of them should be pdf ideas. b. Create a checklist of the following infrastructure: i. Lead capture website/webpages ii. Google My Business iii. Newsletters iv. Blogs v. Follow-up process for inbound leads vi. Social media profiles vii. Email auto-responder sequences viii. Inbound enquiry ix. New opt-in lead email sequence x. Customer complaint xi. Remarketing & Pixels xii. Customer review system xiii. Marketing Asset Review Checklist c. Give me a list of 5 to 10 kpis we should measure. d. Traffic Generator: i. Based on the preference of traffic given in the prompt give me a step-by-step plan for each preference. e. Define the flow for the best sales funnel for the campaign using a free traffic strategy. And then put in a bullet list what elements are needed for the sales funnel. f. Create a checklist for building trust on the website using these points: i. Phone Number ii. Professional Email Address i.e., support@yourdomain.com iii. Physical Address iv. CRM v. Privacy Policy & T & Cs vi. Support Ticketing System vii. Professional Web Design viii. Social Media Profiles ix. Any Awards or Recognitions g. Tell me the best pricing strategy and suggest pricing.
3. After sales: a. Increase Customer Lifetime Value by giving me a plan on: i. Give me 5 ideas I can upsell to my customers. ii. Give me 5 ideas what I can sell as a subscription, membership or anything that requires a recurring fee. b. Give me a referral strategy. The last thing is to create an action plan for me to do from all the above. Give me a month by month plan for 12 months.