Expertise Statement

Rules:

• Should be no longer than 3 sentences
• Must address the prospect’s desired situation in broad terms
• Should directly address the Prospect
• Focuses on the end result (e.g. members, not leads)
• Simple is better. Don’t overcomplicate

How to write:

• Define your niche, then define what they want, then define how you get them that.

Write yours out below...

1. #[What’s your niche / market?]?

2. #[What do you help them achieve?]?

3. #[How do you do this?]? (1 line or less)

Put it together…

I help (answer 1) to (answer 2) by (answer 3)

I help - #[What’s your niche / market?]

To - #[What do you help them achieve?]

By - #[How do you do this?]

Key-words we include are:

• Automation
• Systems / Systematically
• Reliable
• Scale / Scaleable
• More in the door
• Automation / automated

NOTE: Don’t say something trite and boring like “Build your community”. Say something sexier, like “By leveraging proven & battle tested digital marketing strategies”

NOTE: Don’t say something trite and boring like “using SEO to rank for keywords”. Say something sexier, like “By manipulating Google’s algorithm to get your community above all your competitions”.