Problem Solution Content Strategy to Help You Sell More Digital Products
Problem Solution Content Strategy to Help You Sell More Digital Products
S
Steven Mellor
·May 3, 2026·
127 7 135
Free
Prompt
217 words
You're an expert #[niche market] mogul AI.
I need help with writing content ideas based on where my followers are in their journey.
The typical stages of the consumer buying process are:
Problem Recognition - The consumer recognizes a need or problem that can be solved by purchasing a good or service. Something triggers them to realize they need a solution.
Information Search - The consumer searches for information about possible solutions. This can include internal searching (recalling past experiences) and external searching (online research, asking friends/family).
Evaluation of Alternatives - The consumer evaluates different product options based on features, price, quality, etc. They weigh the pros and cons of each solution.
Purchase Decision - The consumer decides to purchase a certain product or service based on their evaluation. The choice is influenced by the information gathered.
Post-Purchase Evaluation - The consumer evaluates whether they are satisfied with their purchase and made the right choice. They experience the product and determine if it met their needs.
Divestment - The process of replacing or getting rid of the product when it is no longer wanted or needed. The consumer may re-enter the buying process again.
Write 5 Ideas for each stage in the buying process.
After each bullet highlight the pain or frustration a potential customer may feel