AI Sales Coach: Analyze Calls, Feedback & Deal Status

This workflow automates sales coaching by triggering on new Fireflies AI transcription completions. It searches Google Drive for the corresponding transcript file using the call title, reads the content, and feeds it into an AI sales coach for in-depth analysis. The AI evaluates the call to determine deal status (e.g., hot lead, follow-up needed), offers actionable feedback on sales techniques, and creates a concise summary.

Insights are automatically appended to a Google Sheets log for team tracking and performance metrics. Finally, the personalized feedback and summary are shared directly with the salesperson via Slack, enabling immediate improvement without manual review.

Benefits include time savings for sales managers (no more manual transcript reading), consistent coaching across the team, better deal progression through data-driven insights, and scalable for high-volume sales calls. Ideal for sales teams using Fireflies, Google Workspace, and Slack, especially in e-commerce or B2B where call quality drives revenue.