Analyze Feedback Sentiment with AWS Comprehend & Mattermost Alerts

This n8n workflow automates sentiment analysis of user feedback from Typeform using AWS Comprehend. Upon form submission, it extracts the response text, performs sentiment analysis to score positivity/negativity, and uses an IF node to route only negative sentiments to a Mattermost channel for immediate team alerts. Non-negative feedback passes through an optional NoOp node, ensuring clean execution without unnecessary actions.

Key benefits include real-time monitoring of customer or employee sentiment, reducing manual review time, and enabling proactive issue resolution. The AI-powered AWS Comprehend integration provides accurate scores (positive, negative, neutral, mixed), making it reliable for business insights.

Ideal use cases: Product Managers tracking user feedback, HR analyzing employee surveys, or even Twitter sentiment by swapping the Typeform trigger for a Twitter node. Customize outputs by replacing Mattermost with Google Sheets, Airtable, or databases for logging all results.