Auto-Enrich Salesforce Accounts with Web, LinkedIn & GPT

This n8n workflow automates the enrichment of Salesforce Account records by integrating web crawling, LinkedIn data extraction, and GPT-powered analysis. Upon detecting a new or updated Account via Salesforce trigger, it fetches the company's website (with configurable depth limits), scrapes relevant LinkedIn company profiles, and processes the raw data through GPT in JSON mode to generate clean, structured insights including company size, services, HQ location, and confidence ratings, plus an HTML summary for dashboards.

The workflow ensures zero manual research by automatically updating the Salesforce Account with this enriched data, making it instantly available to sales reps without leaving the CRM. It handles parsing complexities like dynamic web content and LinkedIn restrictions through robust HTTP requests and custom logic, outputting consistent JSON schemas for further automations.

Ideal for sales and lead generation teams, it accelerates qualification, improves data consistency, and scales 24/7 for high-volume Account creation. Use cases include B2B prospecting, competitive intelligence, and AI-driven CRM hygiene. Optional enhancements allow Slack notifications, task creation for low-confidence leads, or archiving raw data to S3.