Automate HubSpot Ticket Classification & Routing to Jira with GPT

This n8n workflow automates the triage of customer support tickets from HubSpot to Jira, leveraging advanced AI agents for intelligent classification and routing. It triggers manually or via cron to fetch new HubSpot tickets, then uses a Sentinel Agent to detect emotional tone, churn risk, and purchase intent, while a Profiler Agent enriches customer profiles.

The orchestration agent summarizes issues with OpenAI, classifies tickets into categories like technical, fulfillment, or invoicing, and generates dynamic Jira ticket titles and descriptions. This eliminates manual review, speeds up response times, and ensures high-priority issues reach the right teams.

Ideal for SaaS, customer support, and ops teams in travel, driving, or logistics sectors, it reduces churn through early detection, saves hours on triage, and scales with growing ticket volumes. Benefits include improved CX, automated insights, and seamless CRM-ITSM integration for proactive issue resolution.