Automate WooCommerce Customer Segmentation with RFM Analysis

This workflow segments WooCommerce customers using RFM (Recency, Frequency, Monetary) analysis to enhance targeted marketing strategies and boost customer retention.

The workflow automates the process of fetching completed orders from WooCommerce, calculating RFM scores for each customer, and categorizing them into segments such as Champions, At Risk, and Lost. It generates a comprehensive HTML report summarizing these segments and suggests marketing actions tailored to each group. This enables eCommerce businesses to personalize marketing efforts and improve customer engagement.
Platform
n8n
Category
E-commerce
Price
$4.99
Creator
Alex Petrov

How to import this workflow into n8n

  1. 1Purchase or download the workflow to get the n8n workflow JSON file.
  2. 2In your n8n instance, open Workflows and choose "Import from File" (or paste the JSON with Ctrl+V on the canvas).
  3. 3Open each node marked with a credential warning and connect your own accounts and API keys.
  4. 4Run the workflow once manually to verify the data flow, then toggle it to Active.

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