Automated Brand Mentions Tracker With GPT-4o, Sheets & Email

This workflow automates daily monitoring of how AI models like GPT-4o respond to market-relevant queries, detecting mentions of your brand and competitors. It queries the OpenAI API for each predefined query, analyzes responses using custom code to identify case-insensitive mentions, extracts key content, and handles errors gracefully.

Results are logged in detail to Google Sheets, including timestamps, queries, responses (truncated for brevity), mention flags, and competitor insights. This provides a centralized dashboard for tracking AI's portrayal of your brand over time, revealing perception shifts and knowledge gaps.

Finally, it compiles a comprehensive email report summarizing daily findings, enabling quick reviews without manual checks. Ideal for marketing teams, PR professionals, and businesses seeking AI-powered competitive intelligence. Benefits include time savings on manual querying, actionable insights into AI biases, and proactive brand management in an AI-influenced world.