Automated Marketing Performance Reports: Sheets to Outlook

This n8n workflow automates the generation and delivery of marketing performance reports. It retrieves campaign data—including Customer ID, Campaign names, Clicks, Conversions, and Spend—from a Google Sheets source. The workflow then processes this data to compute five essential metrics: total customers, campaigns, clicks, conversions, and spend. All statistics are merged into a unified data object for comprehensive analysis.

Next, it crafts a professional HTML email report with modern CSS styling, ensuring visually appealing and easy-to-read summaries. The report is sent via Microsoft Outlook, supporting both manual triggers and scheduled executions for daily, weekly, or monthly reporting. This eliminates manual data processing, saving marketing teams hours of spreadsheet work and email formatting.

Ideal for marketing agencies, e-commerce businesses, and sales teams needing regular insights without dedicated analysts. Benefits include real-time visibility into campaign ROI, scalable reporting across multiple customers, and seamless integration between Sheets and Outlook. Use cases span performance reviews, client updates, stakeholder briefings, and funnel optimization, enhancing decision-making with zero coding required.