Automated Meeting Attendee Enrichment with Apollo.io & Google Sheets

This workflow triggers on new meeting bookings from Calendly (invitee.created) or Cal.com (BOOKING_CREATED), extracting key details like name, email, company, and notes. It immediately logs this initial data into a 'Meeting Prep' Google Sheet to create a record.

Next, it uses Apollo.io to enrich the attendee's profile with company details, role, social presence, and more. The enriched data updates or appends to the Google Sheet, providing comprehensive insights before the meeting.

Benefits include time savings on manual research, better preparation for calls/interviews, and tailored interactions. Use cases: sales pros for prospect intel, customer success for client context, recruiters for candidate profiles, consultants for org insights, and anyone booking meetings.

Supports multiple scheduling tools with seamless integrations, ensuring reliability even if enrichment fails. Perfect for productivity in team collaboration scenarios.