Gmail Alerts for High-Quality Leads via MadKudu & Hunter Form

This n8n workflow automates lead qualification from website contact forms. When a user submits their business email via the n8n form trigger, it first verifies the email's validity using Hunter.io. Valid emails then proceed to MadKudu for AI-powered lead scoring based on criteria like company size and employee count.

If the lead scores as 'great' (adjustable threshold), the workflow sends an instant Gmail notification with lead details, enabling sales teams to prioritize high-value opportunities. The process includes conditional logic to filter out low-quality or invalid leads, ensuring notifications are targeted and actionable.

Benefits include significant time savings by automating manual lead vetting, higher conversion rates from focusing on qualified prospects, and seamless integration of AI scoring into CRM pipelines. Ideal use cases: B2B websites with contact forms, landing pages for lead gen, or any inbound sales funnel needing smart qualification.

Setup is straightforward: Add credentials for MadKudu, Hunter, and Gmail; customize the form and scoring threshold; test with sample data; then activate and use the production webhook URL.