Sync Shopify-Mautic Email Subscriptions Bidirectionally

This n8n workflow enables seamless bidirectional synchronization of customer email subscription preferences between Shopify and Mautic. When a customer updates their subscription status in Shopify, it instantly reflects in Mautic, and vice versa, using webhooks, GraphQL API calls, and conditional logic.

Key benefits include enhanced marketing accuracy by keeping lists up-to-date, improved GDPR/compliance adherence by honoring user preferences across platforms, and reduced complexity without third-party plugins. It demonstrates advanced n8n features like webhook validation with Crypto node, IF nodes for control flow, and Shopify Admin API integration.

Ideal use cases: E-commerce stores running targeted email campaigns, businesses migrating from Shopify to Mautic or vice versa, and marketing teams needing real-time data sync to boost campaign ROI and customer trust. Setup involves creating Shopify custom apps for credentials and enabling Mautic API.