Track SEO Keyword Positions in Google SERP (Sheets + SerpAPI)

This n8n workflow automates the monitoring of target keywords' positions in Google's organic search results using SerpAPI. It runs on a user-defined schedule (e.g., daily or weekly), fetches current rankings, updates a Google Sheets log with new positions, and compares them against previous rankings to detect movements.

Ideal for SEO specialists, website owners, and marketing agencies, it eliminates manual SERP checks, saving hours of time while providing actionable insights only when rankings change. Notifications are sent via WhatsApp (e.g., Twilio) or email, ensuring you're alerted to gains or drops without constant monitoring.

Key benefits include reduced effort for multi-client campaigns, historical data tracking for performance analysis, and customizable thresholds for alerts. Setup requires SerpAPI key, Google Sheets access, and optional WhatsApp/Email credentials. The workflow uses a support trigger to mark rows for checking and a main flow to process each keyword efficiently.