Sequenzy Email Marketing

Overview

Use this as the default skill for Sequenzy email-marketing/product operations: subscribers, lists, tags, segments, campaigns, sequences, templates, AI email generation, transactional sends, delivery stats, dashboard URLs, CLI/MCP behavior, and currently-supported workflow checks. Prefer the sequenzy CLI for supported workflows, treat packages/mcp/src/tools/index.ts as the MCP source of truth when the task goes through MCP tools, and explicitly call out when a requested workflow is not wired in the current implementation. If both sequenzy and sequenzy-email-marketing match, load this skill first.

Ground Rules

1. Treat packages/cli/src/index.tsx as the source of truth for which commands are actually wired.
2. Treat packages/cli/src/commands/ and packages/cli/src/api.ts as the source of truth for CLI behavior, payload shape, and API routes.
3. Treat packages/mcp/src/tools/index.ts as the source of truth for MCP tool names, arguments, and preflight validation.
4. Do not promise support for commands or tools that only appear in docs or --help text without an attached implementation.
5. Prefer sequenzy login for interactive auth and SEQUENZY_API_KEY for automation.
6. Prefer inspection before mutation whenever the workflow allows it.

Supported Workflows

Read references/use-cases.md before executing anything non-trivial. The currently implemented CLI flows are:

• login and logout
• local auth/session check with whoami
• account inspection with account
• company inspection, creation, or brand/sender-identity updates with companies list|get|create|update
• stats overview or stats by campaign, sequence, or transactional ID, with custom --start/--end ranges, --email-type and --mailbox-provider scoping, --include-bots, and campaign clickedLinks plus poll/NPS polls arrays
• raw delivery/engagement event listing with events --campaign|--sequence, and per-delivery inspection with email-sends list|get plus bounce-suppression cleanup with suppressions get|remove
• subscribers list, add, update, get, and remove, with list fetching every page by default and supporting tag, segment, and list filters; add and update set native profile names via --first-name / --last-name (MCP add_subscriber / update_subscriber: firstName / lastName), so never store names in custom attributes; both also handle native phone numbers and SMS consent
• bulk subscriber imports with subscribers import / import-status, subscriber notes, custom event triggering with subscribers event (live or --occurred-at backfill), and bulk tag operations with subscribers tags add|remove
• lists list, create, update, delete, add-subscribers, remove-subscribers, and import alias for bulk list population from emails, JSON, CSV, or newline files
• tags list, create, update, and delete, with bare sequenzy tags still listing tag definitions for backwards compatibility
• segments list, create, update, delete, and count, including --match any, nested filter roots, custom event filters, and saved-segment composition filters
• templates list, get, create, update, and delete, with list supporting label filters and create/update accepting labels, raw HTML, or Sequenzy block JSON
• campaigns list, get, create, update including label and reply-to updates, schedule, and test, with list supporting label filters, create accepting labels plus raw HTML, Sequenzy block JSON, or prompt-generated content, update accepting labels plus raw HTML or Sequenzy block JSON, and schedule returning a review preview link; create and schedule both accept the audience via --segment or --target-lists-json/--target-lists-file
• campaign lifecycle control with campaigns cancel (stops scheduled, paused, waiting-approval, or sending campaigns immediately, no confirmation prompt), campaigns unschedule (returns a scheduled campaign or recurring series to draft), campaigns pause and campaigns resume for an active send (resume supports --spread-over-hours), campaigns delete (blocked while sending, scheduled, or paused - cancel first), and campaigns duplicate with --mode campaign|ab_test|variant
• campaign audience inspection with campaigns audience, true-to-send HTML previews with campaigns render / templates render / sequences render (subscriber or ad-hoc personalization, locale, tracking, --out), recurring sends with campaigns schedule --repeat weekly|monthly, and post-send re-engagement with campaigns resend-to-non-openers
• ab-tests list, get, stats, restart, update-variant, create, add-variant, delete-variant, and delete; create/add-variant/delete-variant/delete work on campaign A/B tests in draft status, variant A is the protected control, and restart reruns a finished sequence A/B test
• MCP template and campaign tools support labels on list/create/update; MCP update_campaign also supports replyTo and replyProfileId, and MCP schedule_campaign schedules draft or already scheduled campaigns
• MCP search_subscribers supports list filters through list, listId, or listName; MCP add_subscribers_to_list accepts up to 500 emails per call
• sequences list, get, create, update, enable, disable, delete, enroll, and cancel-enrollments, including explicit discount action steps, cancellation by subscriber ID or event-property field values, and update branch insertion with tag, list, segment, event, clicked-link, and field conditions; event and clicked-link branch checks can use activityScope (this_sequence, previous_email, ever)
• manual sequence enrollment with sequences enroll from emails, JSON, or files, optionally at a specific node with --target-node-id, reporting enrolled, skipped, and not-found subscribers
• team list, invite with --role admin|viewer and owner-only --billing-access, and cancel-invitation
• inbox list with status, search, unread, and pagination filters, get, reply including internal notes with --note, close, reopen, and mark-read
• webhooks list, create, update, delete, test, deliveries, and replay for outbound webhook endpoints, with create returning a one-time signing secret that must be handled as sensitive
• AI generation with generate email, generate sequence, generate subjects, and generate sms
• dashboard URL generation with CLI urls, MCP get_app_urls, and appUrls/url fields on campaign, sequence, template, and company results
• websites list, add, check, and guide
• products list, sync, upsert (API-provider products keyed by your own ID, bulk up to 100), delete, attach-file, and detach-file for digital product delivery, with attach-file --file uploading local files via presigned URLs; attached files are exposed on saas.purchase events as {{event.download.url}} / {{event.download.name}} (MCP: list_products, upsert_products, delete_product, attach_product_file, remove_product_file, sync_products)
• API key management with api-keys create|list|revoke, including permission presets and explicit scopes on create; new keys are handled as sensitive output
• transactional email: one-off sends by template or raw HTML with send, plus saved-template management with transactional list|get|create|update|delete and preferences-iframe tokens via transactional widgets preferences-token
• forms list and update (MCP additionally: create_form, get_form_embed) and full landing-page management with landing-pages including publish/unpublish, duplicate, custom domains, and DNS verification
• sequence operations beyond CRUD: render, per-node test sends, duplicate, archive/unarchive, enrollment listing with CSV export, pause-enrollments/resume-enrollments, conversion goals, and inbound trigger webhook get|configure|rotate
• template AI/manual localization with templates localizations set|sync
• integrations: catalog, connect (API-key/webhook-secret providers; OAuth providers connect in the dashboard), list, get, activity, sync, enable-sync/disable-sync, Shopify pixel/enable-pixel, and guide
• Meta Ads audience syncs with audience-syncs list|ad-accounts|create|update|delete|sync
• deliverability and sending config: sender-profiles list|update, tracking settings|update (open/click tracking, strict bot filtering, attribution window, double opt-in, auto-UTM), and sequence/step-level sending windows
• Shopify automation settings with shopify settings get|update (browse abandonment, cart abandonment, price drop)
• SMS operations with sms settings, sms send-test, SMS sequence steps, and generate sms
• integration event-to-tag sync rules with sync-rules get|update
• personal notification preferences with account notifications get|set
• product feedback with feedback, sending missing-capability reports, bug reports, and other product feedback straight to the Sequenzy team (MCP: submit_feedback)

Unsupported Or Placeholder Workflows

Treat missing subcommands as unsupported even when the noun exists. The main remaining gaps: campaign immediate send (no "send now" command - schedule with a near-future --at timestamp instead), sending domain add/verify (MCP add_sending_domain / verify_sending_domain or dashboard only), form creation and embed snippets (MCP create_form / get_form_embed only), and image asset upload (MCP upload_image_asset only). Bulk list population is supported through sequenzy lists add-subscribers and its sequenzy lists import alias, not through subscribers add. Whenever the user wanted something unsupported, report the gap with sequenzy feedback "..." --category missing_capability (MCP: submit_feedback) so it reaches the Sequenzy team.

Execution Pattern

1. Check auth first with sequenzy whoami or by verifying SEQUENZY_API_KEY is set.
2. Pick the narrowest command that matches the use case.
3. Validate IDs, recipient email, subject, template, or content input before issuing a mutation.
4. Surface CLI limitations directly instead of inventing a workaround.
5. If the workflow is unsupported in the CLI, say whether the next-best path is the Sequenzy dashboard or direct API use, and report the gap with sequenzy feedback "..." --category missing_capability (MCP: submit_feedback).
6. When you create, inspect, or schedule a campaign, sequence, template, or company and the user may want to review/edit it, surface the dashboard URL from url, previewUrl, or appUrls in the tool/CLI output. If needed, generate it with sequenzy urls or MCP get_app_urls.
7. Destructive commands (delete, delete-variant, cancel-invitation, and similar) prompt for confirmation. Pass --yes (or -y) to skip the prompt; --yes is required when stdin is not a TTY, which covers most agent and CI runs.
8. Treat API keys, webhook signing secrets, and other one-time credentials as sensitive output. Do not paste raw secret values into chat, logs, tickets, or public transcripts. Capture them to a user-approved secure destination such as a password manager, secret store, encrypted file, or local .env file outside version control; otherwise redact the value and report only where it was saved plus a short fingerprint.
9. Call out implementation caveats that matter operationally, such as whoami using cached local auth state, sequence creation supporting both --goal and explicit step modes, explicit discount steps requiring Stripe before activation, generated sequences being capped at 10 emails, campaigns test being a stubbed success path in the current backend, and conditional email content requiring block JSON rather than raw HTML.

Dashboard URLs

Use SEQUENZY_APP_URL as the dashboard base when it is set; otherwise default to https://sequenzy.com.

Prefer actual URLs returned by the CLI/MCP result:

• sequence editor: /dashboard/company/{companyId}/sequences/{sequenceId}
• campaign editor: /dashboard/company/{companyId}/campaign/{campaignId}
• campaign preview/review: /dashboard/company/{companyId}/campaign/{campaignId}?step=review
• template/email editor: /dashboard/company/{companyId}/emails/{emailId}
• settings: /dashboard/company/{companyId}/settings
• settings tab: /dashboard/company/{companyId}/settings?tab={tab}

Useful settings tabs include domain, tracking, localization, integrations, events, tags, goals, sync-rules, api-keys, widgets, and team.

References

• references/command-reference.md: exact command shapes, env vars, behavior, and caveats.
• references/use-cases.md: decision trees and examples for the most common agent tasks.