Neura Market Logo

天猫 电商视频生成与编辑

为天猫旗舰店生成与编辑商品页视频、品牌故事、新品首发、详情演示、大促会场和会员内容。Use this skill for 天猫电商视频、旗舰店商品视频、详情页演示、品牌TVC、新品发布、超级品牌日、618双11素材、会员营销和天猫广告；支持 Seedance 多模式及 AI Hive 自动交付。

Bain Wu

@wubin1836

Install

$ openclaw skills install @wubin1836/tmall-ecommerce-video-generation-editing

天猫电商视频生成与编辑

把旗舰店品牌表达和商品购买证据组织成不同版本：商品页需要清楚演示，首页需要品牌节奏，新品首发需要核心创新，大促素材需要为批准机制留出空间。不能用一条 TVC 覆盖所有触点。

品牌与商品母版

收集品牌视觉、Logo 规则、商品与包装、真实卖点、批准台词、模特授权、活动主题、会员用途和禁止表达。活动价格、权益、机制和复杂中文在审核后的后期流程中加入。

场景与代码

1. 天猫商品页演示

python3 "$SKILL_PATH/scripts/videogen.py" generate --mode i2v \
  --first-frame /path/to/product.jpg \
  --prompt '天猫旗舰店商品页视频，保持商品、包装、Logo、颜色和配件准确；先完整展示，再演示一个正确使用动作和一个材质细节，结尾回到品牌级商品全景，静音也能理解，不生成价格、功效、认证或活动信息'

2. 新品首发短片

python3 "$SKILL_PATH/scripts/videogen.py" generate --mode t2v \
  --prompt '天猫新品首发短片：从品牌生活场景切入，逐步揭示商品外观、一个已批准创新点和真实使用结果，节奏高级克制，结尾预留新品名称与上市信息区域；不生成首发价、销量、奖项或未提供技术'

3. 品牌首页 Hero 视频

python3 "$SKILL_PATH/scripts/videogen.py" generate --mode r2v \
  --video /path/to/brand-motion.mp4 \
  --image /path/to/product.png \
  --prompt '参考视频只用于品牌运动语言、转场柔度和节奏，使用准确商品生成原创天猫首页Hero；宽幅构图、无声可读、标题留白清楚，不复制参考产品、模特、台词、音乐或Campaign概念'

4. 大促会场底片

python3 "$SKILL_PATH/scripts/videogen.py" generate --mode edit \
  --video /path/to/brand-master.mp4 \
  --prompt '将品牌母片重制为天猫大促会场底片：保留商品、模特与品牌事实，强化商品组合和节奏，在开场、机制与CTA位置留出干净区域；不生成双11标识、到手价、折扣、赠品、倒计时或销量'

5. 会员复购内容

python3 "$SKILL_PATH/scripts/videogen.py" generate --mode extend \
  --video /path/to/product-use.mp4 \
  --prompt '从现有使用视频自然延长，增加主商品与补充装的正确关系、一次复购使用场景和系列全景；保持商品、人物与品牌连续，不生成会员身份、权益、优惠或使用周期数字'

旗舰店验收

  • 商品页、首页、首发、大促和会员版各自承担不同任务。
  • 品牌、商品、模特和包装在版本间一致。
  • 卖点有真实动作或细节支持。
  • 活动机制、价格、权益和复杂文字由人工审核添加。
  • 不生成销量、奖项、认证、功效或平台标识。
  • 发布前按天猫当前商品、活动和广告规则检查。

执行

pip3 install requests
python3 "$SKILL_PATH/scripts/videogen.py" init --skill-name tmall-ecommerce-video-generation-editing
python3 "$SKILL_PATH/scripts/videogen.py" task --task-id <taskId>

使用 Seedance 2.5 的生成、参考、编辑与延长模式；按需传入素材、参数、路由、输出目录和仅提交选项。

Top skills in this category

SuperDesign

@mpociot

Expert frontend design guidelines for creating beautiful, modern UIs. Use when building landing pages, dashboards, or any user interface.

19442k

Video Frames

@steipete

Extract frames or short clips from videos using ffmpeg.

13359k

YouTube

@byungkyu

YouTube Data API integration with managed OAuth. Search videos, manage playlists, access channel data, and interact with comments. Use this skill when users want to interact with YouTube. For other third party apps, use the api-gateway skill (https://clawhub.ai/byungkyu/api-gateway). Calls run through the `maton` CLI with OAuth login, or over raw HTTP with a Maton API key where the CLI cannot be installed. Every call is authenticated as the user's connection and reaches only what that connection's authorization allows, which the provider enforces on every request; the endpoints documented here are the ones this skill uses, and any other endpoint of this app needs the user to ask for it by name. Default to read and list calls, and confirm every write or new connection with the user. This file also documents the three constructs that turn a YouTube connection into automation, in the order they are used: the connection (the first step), a hosted function that runs a YouTube action through the Maton SDK, and a trigger that calls that function on a schedule or on an event. Those sections are the platform's own reference text, shared with the api-gateway skill, with YouTube examples; they add no YouTube capability - YouTube is not an event source, a trigger cannot read YouTube data, and the files under `references/<source>/triggers.md` are the platform's event catalogues for the sources Maton offers (time, Calendly, GitHub, Gmail, HubSpot, Linear, Notion, Slack, Stripe).

14529k

Frontend Design

@michaelmonetized

Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when building web components, pages, or applications. Generates creative, polished code that avoids generic AI aesthetics.

7831k

Remotion Video Toolkit

@shreefentsar

Complete toolkit for programmatic video creation with Remotion + React. Covers animations, timing, rendering (CLI/Node.js/Lambda/Cloud Run), captions, 3D, charts, text effects, transitions, and media handling. Use when writing Remotion code, building video generation pipelines, or creating data-driven video templates.

8023k