Jasper
Marketing teams across various roles (product, content, performance, brand, PR) and industries (financial services, healthcare, technology, retail, media) who need to create on-brand content at scale.
Overview
Jasper is an AI-powered marketing platform that provides an agent workspace for marketing teams. The company's mission is to elevate all marketing and all marketers with the power of AI. Jasper connects marketing teams, brand, content, workflows, agents, knowledge, context, and rules in a single intelligent workspace, enabling teams to execute marketing end to end. The platform includes 100+ specialized AI agents, content pipelines for structured workflows, and Jasper IQ for governance and brand logic. Jasper serves a range of marketing roles and industries, including financial services, healthcare, technology, retail, and media. The company was founded in 2020 and is headquartered in San Francisco, California, according to its LinkedIn profile, though some sources list Austin, TX. Jasper has raised significant funding, including a $125 million Series A round at a $1.5 billion valuation, with total funding reported at $143 million.
What it does
Jasper provides a platform where marketing teams can create on-brand content at scale using AI agents and structured workflows. The platform includes purpose-built agents that execute end-to-end marketing workflows, such as research, creation, and optimization. Content Pipelines define how work flows from planning to execution, ensuring consistency and scalability. Jasper IQ embeds governance, context, and brand logic, with features like Brand Voice, Visual Guidelines, and Style Guide to maintain brand consistency. The platform also offers GEO & AI Optimization to measure brand performance across AI answer engines, and tools for SEO, personalization, and campaign creation.
Key features
- 100+ specialized AI agents for marketing workflows
- Content Pipelines for structured, repeatable workflows
- Jasper IQ for brand governance and context
- GEO & AI Optimization to measure brand performance in AI answer engines
- Brand Voice, Visual Guidelines, and Style Guide for brand consistency
- Canvas platform for accelerated content creation
- No-code builder for custom AI agents (Business plan)
- API access and enterprise-grade governance (Business plan)
Use cases
- Creating on-brand content at scale across channels
- Optimizing content for AI search engines (GEO)
- Personalizing marketing campaigns for specific accounts and leads
- Transforming briefs into campaign content
- Writing reports and standard narrative content (e.g., Cushman & Wakefield)
- Translating content and conducting deep research (Business plan)
Pricing
| Plan | Price |
|---|---|
| Pro | $59 |
| Business | — |
Pro plan also available at $69/month billed monthly. Annual billing saves ~20%.
View current pricingPricing is gathered from the company's public pages and may change. Check the vendor's site before buying.
Pros and cons
Strengths
- Purpose-built for marketing with specialized agents
- Strong brand governance features (Brand Voice, Style Guide)
- Scalable workflows via Content Pipelines
- GEO optimization for AI search visibility
- Free 7-day trial available
- Trusted by large enterprises (e.g., Cushman & Wakefield)
Limitations
- Pricing is subscription-based with no free tier (only trial)
- Advanced features like custom agents and API access are only on the Business plan
- Pricing may be higher than some alternatives (Pro starts at $59/month per seat)
- No self-serve option for Business plan; requires contacting sales
What sets it apart
- Agent workspace built specifically for marketing teams
- Combines AI agents, content pipelines, and governance in one platform
- GEO & AI Optimization to help brands get cited by AI answer engines
- Enterprise-grade governance and compliance features
Ecosystem
Notable customers
Frequently asked questions
What is Jasper?
Jasper is an AI-powered marketing platform that provides an agent workspace for marketing teams, with 100+ specialized AI agents and content pipelines to execute marketing workflows end to end.
How much does Jasper cost?
Jasper offers a Pro plan at $59/month per seat when billed annually, or $69/month billed monthly. The Business plan has custom pricing and requires contacting sales.
Does Jasper offer a free trial?
Yes, Jasper offers a free 7-day trial for the Pro plan.
What is Jasper IQ?
Jasper IQ is a governed marketing decision surface that embeds context, rules, and brand logic, including Brand Voice, Visual Guidelines, and Style Guide.
What is GEO & AI Optimization?
It's a feature that measures how your brand performs across major AI answer engines, helps prioritize actions, and enables you to ship brand-governed content at scale.
Who uses Jasper?
Marketing teams across various roles and industries, including financial services, healthcare, technology, retail, and media. Notable customers include Cushman & Wakefield.
Sources
This profile was compiled from the company's own pages and public web research.
- https://www.jasper.ai/
- https://www.jasper.ai/platform
- https://www.jasper.ai/company
- https://www.jasper.ai/pricing
- https://www.jasper.ai/case-studies/cushman-wakefield
Last researched August 11, 2026.
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