Minimax
Enterprises and developers seeking multimodal AI models for text, video, speech, and music generation, as well as individual users of AI-native products like coding agents and creative tools.
Overview
MiniMax is a global AI technology company founded in early 2022 by computer vision researchers from SenseTime, with initial funding from MiHoYo. Headquartered in Shanghai, the company focuses on developing multimodal foundation models that can understand, generate, and integrate text, audio, image, video, and music. Its mission is to 'co-create intelligence with everyone' and advance toward artificial general intelligence (AGI). MiniMax has raised significant funding, including a reported $2 billion round in 2026, and has been recognized as a unicorn with a valuation of $8.86 billion. The company serves over 300 million personal users and more than 1 million enterprise customers and developers across over 200 countries and regions.
What it does
MiniMax develops a suite of multimodal large models, including language models (MiniMax M3, M2.7, M2.5), video generation models (MiniMax H3), and speech and music models (Speech 2.8, Music 3.0). These models power AI-native products such as MiniMax Code (a coding agent), MiniMax Design, MiniMax Hub, MiniMax Audio, and the Xingye (星野) app. The company also offers an open platform with API access and token-based subscription plans for developers and enterprises, enabling integration of its models into third-party applications.
Key features
- Multimodal foundation models covering text, audio, image, video, and music
- MiniMax M3 language model with 1M context length and MSA attention architecture
- MiniMax H3 video generation model
- MiniMax Speech 2.8 and Music 3.0 for voice and music generation
- MiniMax Code: an AI coding agent that can form agent teams and learn user preferences
- API access with token-based billing and subscription plans
- Long-context processing and native multimodal capabilities
- Global availability across 200+ countries and regions
Use cases
- Code generation and software development assistance with MiniMax Code
- Video generation for creative and marketing content
- Speech synthesis and music creation for media production
- Building custom AI applications via API integration
- Agentic workflows that require long-context understanding and task automation
Pricing
| Plan | Price |
|---|---|
| Token Plan Plus | $20 |
| Token Plan Max | $50 |
| Token Plan Ultra | $120 |
API pricing is usage-based per token/call; subscription plans are monthly with token quotas. Specific API rates are available in the documentation (e.g., $0.30 per 1M input tokens, $1.20 per 1M output tokens for some models).
View current pricingPricing is gathered from the company's public pages and may change. Check the vendor's site before buying.
Pros and cons
Strengths
- Strong multimodal capabilities across text, video, speech, and music
- Long-context support (1M tokens) in flagship language model
- Global reach with over 300 million personal users and 1 million enterprise customers
- Multiple pricing options including pay-as-you-go API and subscription plans
- Active research and development with regular model releases
Limitations
- Pricing details are not fully transparent on the main website; specific rates are only available in API documentation
- Some products may require technical setup for API integration
- No free tier mentioned; all plans are paid
- Company is relatively young (founded 2022) and still scaling
- Limited information on enterprise support and SLAs
What sets it apart
- Multimodal models that span text, video, speech, and music in a single platform
- 1M token context length in the M3 language model
- AI-native products like MiniMax Code that leverage the company's own models
- Global user base exceeding 300 million personal users
Frequently asked questions
What models does MiniMax offer?
MiniMax offers language models (M3, M2.7, M2.5), video generation (H3), and speech/music models (Speech 2.8, Music 3.0).
How can I access MiniMax models?
You can access them via the open platform API with token-based billing, or through subscription plans (Token Plan) for individuals and small teams.
What is the pricing for MiniMax API?
API pricing is usage-based, with rates such as $0.30 per 1M input tokens and $1.20 per 1M output tokens for certain models. Subscription plans start at $20/month.
Does MiniMax have a free tier?
No free tier is mentioned; all access is paid.
What is MiniMax Code?
MiniMax Code is an AI coding agent that can form agent teams, learn user preferences, and handle tasks via a chat interface.
Sources
This profile was compiled from the company's own pages and public web research.
Last researched August 11, 2026.
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