
LangChain's Paid Media Agent Took Paid Ads From 0 to 20% of Marketing Pipeline in Six Months
LangChain published a case study on its internal Paid Media Agent, which it says took paid media from 0 to 20% of marketing pipeline in six months, cut cost per qualified lead 30% from June to August and saved about $5K per month by moving analysis in-house. The long-running Slack agent combines ad-platform and warehouse data, posts weekly reports and PDFs, and proposes keywords, targeting and ad copy. LangChain open-sourced the agent and will host a webinar on September 23.










