Three-Step Follow-Up Sequence

Draft a 3-email follow-up sequence for leads in ⟨INDUSTRY⟩ who went dark after [TRIGGER, e.g., a demo, initial outreach, proposal sent].

For each email:

• Subject line (under 40 characters)
• Body (under 100 words)
• Send timing (days after previous email)
• CTA type (question, resource share, or meeting request)

Email 1 (Day 3): "The Value Add"

• Reference the last interaction specifically
• Share one new piece of value (case study, stat, or insight)
• Soft CTA: Ask an open-ended question

Email 2 (Day 7): "The Pattern Interrupt"

• Try a completely different angle or format (short story, analogy, or bold question)
• Keep it under 60 words
• CTA: Simple yes/no question

Email 3 (Day 14): "The Honest Breakup"

• Acknowledge silence without guilt-tripping
• Leave the door open genuinely
• Include a "last chance" resource or offer
• CTA: One-click response option ("Hit reply with 1 if interested, 2 if not right now")

Tone: casual and human. No corporate speak.