Automate B2B Lead Scoring with LinkedIn and Airtable
This workflow automates the scoring of companies based on their LinkedIn profiles using Ideal Customer Profile (ICP) criteria. It helps prioritize B2B leads by calculating a comprehensive score for each company.
The workflow leverages LinkedIn data to evaluate companies against a set of predefined ICP criteria, including AI focus, technical level, employee count, agency status, and geography. It processes the LinkedIn URL and Airtop profile to extract relevant data, applies the scoring rubric, and outputs a detailed score breakdown. This automation is ideal for sales teams looking to streamline lead qualification and enhance outreach strategies.
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How to import this workflow into n8n
- 1Purchase or download the workflow to get the n8n workflow JSON file.
- 2In your n8n instance, open Workflows and choose "Import from File" (or paste the JSON with Ctrl+V on the canvas).
- 3Open each node marked with a credential warning and connect your own accounts and API keys.
- 4Run the workflow once manually to verify the data flow, then toggle it to Active.
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