Automate Birthday Discount Emails for E-Commerce with Sheets & Gmail

This n8n workflow automates birthday celebrations for e-commerce customers. It runs on a daily schedule, pulls customer data from Google Sheets (including emails and MM-dd formatted birthdays), identifies today's birthday matches using a comparison node, generates unique discount codes, and sends tailored celebratory emails via Gmail with the code included.

Benefits include zero manual effort for customer retention, increased sales through timely discounts, personalized engagement to foster loyalty, and scalability for thousands of customers. No birthdays are missed, saving hours of manual checking and emailing while driving repeat business.

Ideal use cases: E-commerce stores, online retailers, subscription services, or any business with customer lists wanting to automate marketing touchpoints. Customize for your sheet structure, email templates, and discount logic.

Setup is straightforward: Import the JSON, connect Google Sheets and Gmail credentials, input your Spreadsheet ID and Sheet Name, then activate the schedule.