Automate Contact Enrichment: Surfe, Google Sheets & HubSpot

This n8n workflow streamlines contact enrichment for sales teams by integrating Google Sheets, Surfe's bulk API, and HubSpot. It triggers on new spreadsheets in a designated Google Drive folder, reads lead data (first name, last name, company name/domain, optional LinkedIn URL), enriches records in batches for scalability, filters out invalid or incomplete entries, and creates or updates contacts in HubSpot automatically.

Prerequisites include an n8n instance, Surfe API key, Google Drive/Sheets credentials, and HubSpot access. Setup involves authorizing these services in n8n, ensuring the input spreadsheet matches the required column format—rows missing key fields are ignored to maintain data quality.

Ideal for importing leads from events, forms, or partners, this workflow eliminates manual enrichment's tedium and errors, saving hours per batch while ensuring clean, enriched data flows directly to your CRM. Use cases include scaling lead generation pipelines, preparing sales outreach lists, or maintaining up-to-date contact databases effortlessly.