Automate Google Maps Lead Gen: Scrape, Extract Emails & Outreach (GPT-4 + Airtable + Gmail)

This n8n workflow automates end-to-end lead generation from Google Maps, targeting any location, keyword, or industry like real estate agencies, restaurants, or service providers. It starts by scraping business data (names, addresses, phones, websites) via Apify's Google Maps actor. Data is then cleaned and structured for consistency.

Next, for each lead, the workflow visits their website and uses GPT-4 to intelligently extract contact emails, overcoming common scraping challenges. Leads are enriched and saved to Airtable with columns for title, street, website, phone, email, and Google Maps URL, creating a clean, actionable database.

Finally, it triggers personalized outreach emails via Gmail OAuth, using lead details for customization. Benefits include massive time savings on manual research, scalable lead gen without coding, and compliance-ready storage. Perfect for sales teams needing fresh contacts—e.g., Paris real estate agencies—boosting conversion rates through automated, hyper-targeted messaging.

Prerequisites: Apify account, OpenAI API key, Airtable base, Gmail OAuth. Highly valuable for marketers and agencies seeking competitive edges in local markets.