Automated Lead Research: LinkedIn to Outreach Report

This n8n workflow revolutionizes B2B sales outreach by fully automating the prospect research process. Starting from a list of leads in Google Sheets, it uses Apify to scrape LinkedIn profiles and company pages without needing logins. Perplexity AI then pulls real-time contextual insights, competitor data, and market info, while OpenAI's GPT-4 validates the data and crafts a structured summary of the lead's background, role, and company details.

The workflow culminates in generating a comprehensive, personalized outreach report saved as a Google Doc for each lead—perfect for sales calls, cold emails, or CRM enrichment. Key findings are also logged back into Google Sheets for easy tracking, follow-ups, or further automation. Its modular design makes it production-ready for agencies, SDR teams, or solo founders scaling outbound efforts.

Benefits include massive time savings (minutes per lead vs. hours manually), higher personalization for better response rates, and scalability for hundreds of prospects. Ideal use cases: enriching CRMs like HubSpot/Salesforce, prepping sales sequences, or powering agency services in lead gen.