Automatically Qualify HubSpot CRM Contacts Using Clearbit Company Metrics

This workflow automates the process of qualifying new HubSpot CRM contacts by evaluating company metrics from Clearbit. It updates the lead status in HubSpot based on predefined criteria.

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The workflow begins by monitoring newly created contacts in HubSpot CRM. When a new contact is detected, it checks if the contact's email exists. If so, Clearbit is used to retrieve company metrics. The workflow then evaluates these metrics, specifically the number of employees, to determine if the company meets the qualification criteria. If the company has more than 50 employees, the contact's lead status is updated to 'In Progress' in HubSpot. Otherwise, the lead status is marked as 'Unqualified'.

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Last updated October 3, 2026
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How to import this workflow into Make

  1. 1Purchase or download the workflow to get the Make blueprint JSON file.
  2. 2In Make, create a new scenario, click the three-dots menu, and choose "Import Blueprint".
  3. 3Reconnect each module to your own app connections when prompted.
  4. 4Run the scenario once to verify it, then set your schedule and turn it on.

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