Enrich Company Firmographics in Google Sheets with Explorium MCP
Automates enrichment of company data in Google Sheets using Explorium MCP for firmographics like NAICS, employees, and revenue on new/updated rows.
This n8n workflow monitors a Google Sheet for new or updated company names/websites, triggering automatic enrichment via Explorium MCP API. It fetches key firmographic data including Business ID, NAICS codes, employee count ranges, and annual revenue ranges, then updates the sheet seamlessly. Powered by Claude Sonnet AI for intelligent processing, it ensures data validation (requiring both name and website) and handles errors per row to avoid disruptions.
Benefits include time-saving automation for sales, marketing, and BI teams, eliminating manual research. It processes only changed rows for efficiency, supports scalable operations, and integrates premium data sources for accurate insights. Ideal for lead enrichment, market analysis, or CRM prep.
Use cases: Real estate contract management (enrich vendor/client data), business intelligence pipelines, sales prospecting sheets. Prerequisites: n8n instance, Google Sheets access, Anthropic API key, Explorium MCP key. Setup involves importing the JSON template and configuring credentials.
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How to import this workflow into n8n
- 1Purchase or download the workflow to get the n8n workflow JSON file.
- 2In your n8n instance, open Workflows and choose "Import from File" (or paste the JSON with Ctrl+V on the canvas).
- 3Open each node marked with a credential warning and connect your own accounts and API keys.
- 4Run the workflow once manually to verify the data flow, then toggle it to Active.
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