Facebook Meta Ads Performance Monitoring with Slack Alerts (CTR, CPC, ROAS)

This workflow is designed for marketing teams, performance marketers, and media buyers running Facebook (Meta) Ads. It automatically fetches ad-level insights via the Facebook Ads API on a scheduled or manual trigger, normalizes key metrics like CTR, CPC, ROAS, spend, and conversions in a Code node, and compares them against customizable thresholds over a rolling time window.

Alerts are sent via Slack for underperformers (e.g., CTR below 0.5% for 2 days) and top performers (e.g., ROAS above 5x), enabling faster detection of issues and opportunities. This prevents wasted ad spend, highlights scalable winners for budget shifts, reduces manual Ads Manager checks, and provides team-wide visibility without sharing files.

Use cases include daily performance tracking for e-commerce, lead gen, or real estate campaigns, ensuring proactive optimization. Ideal for high-volume ad accounts where manual monitoring is inefficient, saving hours weekly on data exports and analysis.