Facebook Meta Conversion API for eCommerce Leads & Orders

This n8n workflow enables eCommerce businesses to send real-time order events directly to the Meta (Facebook) Conversions API. It starts with a webhook listener that captures incoming order data such as customer name, phone, IP, user-agent, order value, and currency. The workflow then normalizes and cleans this data to match Facebook's strict specifications, ensuring compatibility and reliability.

Key features include secure SHA256 hashing of sensitive fields like names, phone, and email to comply with Meta's privacy requirements. It supports full custom data passthrough for advanced tracking, making it ideal for COD (Cash on Delivery) models where client-side tracking fails. Benefits include improved ad attribution, better ROAS, and pixel-level accuracy without relying on browser cookies, especially post-iOS privacy changes.

Perfect for Shopify, WooCommerce, or custom stores (Laravel, Node.js) integrated with Meta Ads. Setup involves configuring your Meta Pixel ID and Access Token in n8n credentials. Point your store's order webhook to the n8n endpoint, and events flow automatically—saving dev time and enhancing marketing automation.

Use cases: Track leads/orders server-side for high-value campaigns, build custom audiences, optimize ads with first-party data, and bypass tracking prevention tools.