Get Meta Ads Insights and Save to Google Sheets

This workflow automates the extraction of key Meta Ads performance data using the Facebook Graph API, fetching metrics such as impressions, spend, reach, conversions, CTR, and CPC from the previous day. It runs every day at 3am via a schedule trigger or can be tested manually, ensuring consistent data collection without manual intervention.

Data is processed through split nodes to handle columns and actions efficiently, then appended to a Google Sheets spreadsheet. This eliminates the need for manual exports from Meta Ads Manager, saving hours of repetitive work and reducing errors. Users can easily replace the Google Sheets node with database integrations like MySQL or Postgres for advanced BI tools such as Power BI, Looker Studio, or Tableau.

Ideal for marketing professionals managing ad campaigns, this template provides actionable insights for optimization, budgeting, and reporting. It supports scalable analysis as campaigns grow, enabling data-driven decisions to improve ROI. Setup is straightforward with all credentials and instructions embedded in the template.