Google Maps Leads: Apify Scraping, Airtable & Custom Emails

This workflow is designed for marketing agencies, freelancers, and sales teams seeking to automate lead generation from Google Maps. It scrapes comprehensive business data including names, emails, phone numbers, websites, LinkedIn/Facebook links, city, ratings, and reviews using Apify's powerful scraping actor. No more manual copy-pasting or dealing with messy CSVs—everything is streamlined into a structured format.

The pipeline cleans and maps the raw data into well-defined fields (Company, Email, Phone, etc.), then seamlessly upserts it into a prepared Airtable base. This creates a filterable, organized database for ongoing CRM management, tracking, and analysis. Airtable's structure ensures easy sorting by category, city, or ratings, turning raw leads into actionable insights.

Finally, it triggers personalized emails via Gmail for each lead, saving hours of manual outreach. Ideal for local business prospecting, this workflow delivers a complete 'prospecting machine' that scales effortlessly. Prerequisites include Apify, Airtable (with specified columns), and Gmail accounts, making setup quick for high ROI automation.