Monitor G2 Competitor Reviews: Slack & Google Sheets

This n8n workflow automates competitive intelligence by scraping G2 review pages for specified competitors like Zendesk, Intercom, and Dixa. It runs daily via a schedule trigger, fetches the latest reviews using ScrapingBee to bypass anti-scraping measures, and compares them against previously logged data to identify new entries.

Upon detecting new reviews, the workflow appends detailed review data—including reviewer info, ratings, and comments—to a Google Sheets spreadsheet for easy tracking and analysis. Simultaneously, it posts real-time notifications to a designated Slack channel, ensuring your marketing or sales team stays instantly informed about competitor feedback trends.

Benefits include significant time savings on manual review monitoring, actionable insights into competitor strengths/weaknesses, and seamless integration across tools without coding expertise beyond initial setup. Ideal for SaaS companies, marketing teams, or product managers focused on reputation management.

Use cases: Track sentiment shifts post-product launches, benchmark against rivals, or alert on negative reviews for quick response strategies. Setup requires ScrapingBee API key, Google Sheets access, Slack webhook, and editing the competitor list in the code node.