Qualify & Nurture Website Demo Requests with Claude AI, Cal.com & Instantly.ai

This n8n workflow intelligently processes incoming website demo requests, transforming raw leads into qualified prospects through AI-driven analysis and automated nurturing. It starts with real-time webhook capture of form submissions containing key details like LinkedIn URLs, emails, use cases, and sources. Low-quality leads are filtered out early, while promising ones proceed to enrichment and qualification.

The core process includes LinkedIn/company enrichment via Trigify API, followed by Claude AI evaluation for B2B validation, geographic targeting (US/UK/EU/AU), senior titles, and employment status. It then checks Cal.com for existing bookings—routing booked leads to completion and others to personalized research using AI and web searches. Finally, it triggers tailored follow-up sequences via Instantly.ai to nurture prospects effectively.

Benefits include massive time savings on manual qualification, higher conversion rates from immediate personalized engagement, and scalable lead handling without sales team overload. Ideal for B2B SaaS, agencies, or consultancies receiving high demo request volumes, ensuring no qualified lead slips through while focusing human effort on hot opportunities.