Typeform to HubSpot: AI-Enriched & Scored Leads with GPT-4o-mini

This workflow automates lead generation by triggering on new Typeform submissions, capturing details like name, email, phone, and message. It immediately backs up raw data to Google Sheets and stores structured info in Airtable, checking for email duplicates to avoid redundancy. Data is then formatted and filtered to exclude non-business emails (e.g., Gmail), ensuring only qualified leads proceed.

Next, it leverages GPT-4o-mini for intelligent enrichment: extracting company name, industry, headquarters, employee count, website, LinkedIn, and description from the email domain. The enriched profile is merged with original data and metadata like timestamps. AI then scores the lead on a 1-10 scale, evaluating factors such as industry fit, company size, source, and domain reputation.

Finally, the fully processed lead—complete with score and enrichments—updates HubSpot CRM, populating contact details, company info, and custom properties. Everything is logged in Google Sheets for easy tracking and reporting. Benefits include time savings on manual enrichment, higher-quality CRM data, and prioritized hot leads. Ideal for sales teams in media, entertainment, or any B2B needing efficient audience analytics and lead qualification.