AI-Powered Lead Enrichment: Typeform/Calendly to HubSpot

This workflow automates lead management by triggering on new Typeform submissions or Calendly bookings. It merges data from both sources, standardizes fields like name, email, phone, message, and domain, then filters out personal emails (e.g., Gmail). Qualified business leads proceed to AI enrichment using OpenAI GPT-4o-mini, which fetches structured company intel including name, industry, headquarters, employee count, website, LinkedIn, and description.

The enriched lead data is merged with originals, timestamped, and pushed to HubSpot CRM as a new or updated contact, mapping all key fields for seamless integration. This ensures sales teams get complete, actionable profiles without manual effort.

Benefits include time savings on research, higher lead quality by auto-filtering, and scalable enrichment for growing pipelines. Ideal for sales/marketing teams using Typeform/Calendly for inbound and HubSpot for CRM, boosting conversion rates with instant B2B insights.