Analyze & Summarize Google Reviews with SerpAPI, GPT-4 & Sheets

This workflow streamlines market research by pulling Google Maps reviews for a list of restaurants from a Google Sheet, using SerpAPI to fetch detailed reviews. It filters out empty or failed fetches, passes content-rich reviews to GPT-4 (via OpenAI) for intelligent summarization, and logs issues in a separate sheet tab for easy follow-up. Results, including key insights and optimization suggestions, are written back to the original sheet.

Benefits include massive time savings—process dozens of locations in minutes instead of hours manually. It's ideal for multi-location managers, restaurant consultants, or competitive analysts to identify trends like common complaints, praises, or service gaps across competitors.

Use cases: Monitor your own venues for reputation management, benchmark against rivals, or generate reports for clients. Easily customizable: tweak the GPT prompt for specific summary styles, trigger manually/scheduled, or scale to hundreds of listings. Requires SerpAPI, OpenAI, and Google Sheets credentials.