Auto-Discover & Enrich HubSpot Buying Groups with Surfe & Google Sheets
Automatically finds and enriches key decision-makers from HubSpot deal domains using Surfe and custom Google Sheets criteria, adds them to HubSpot, and emails a summary to your team.
This workflow triggers on new HubSpot deals, extracts the company domain, and uses predefined buying group criteria from Google Sheets (departments, seniorities, countries, job titles) to search for relevant contacts via Surfe's People Search and Bulk Enrich APIs. It then creates or updates these enriched contacts and companies in HubSpot, ensuring no key decision-makers are missed.
Benefits include saving hours of manual research, improving deal intelligence by mapping full buying committees, and enabling faster sales cycles with direct HubSpot links in a clean email summary. Ideal for sales teams handling complex B2B deals where multiple stakeholders influence decisions.
Use cases: Onboarding new opportunities to instantly identify influencers like VP Sales or Head of Marketing; enriching existing deals for better account-based selling; automating prospecting workflows in HubSpot-centric stacks. Requires Surfe API, Google Sheets setup, and HubSpot/Gmail credentials for seamless operation.
New buyers can create an account from the cart to unlock a controlled $10 first-purchase credit on eligible orders of $25+.
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How to import this workflow into n8n
- 1Purchase or download the workflow to get the n8n workflow JSON file.
- 2In your n8n instance, open Workflows and choose "Import from File" (or paste the JSON with Ctrl+V on the canvas).
- 3Open each node marked with a credential warning and connect your own accounts and API keys.
- 4Run the workflow once manually to verify the data flow, then toggle it to Active.
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