Automate Competitor Research with Exa.ai, Notion & AI Agents

This n8n workflow streamlines competitor research using a multi-agent AI setup. Start by inputting a source company, which triggers Exa.ai to identify similar competitors. Three specialized AI agents then leverage web tools like SerpAPI for searches and Firecrawl for scraping to gather key insights: company overview, product offerings, and customer reviews.

The agents operate efficiently with minimal nodes, thanks to the HTTP Request tool, reducing complexity while delivering rich data. Results are synthesized into a polished report, automatically inserted into a Notion database for easy access and collaboration.

Benefits include massive time savings on manual research, scalable analysis for multiple competitors, and actionable intelligence for strategic decisions. Ideal for market analysts, business developers, and sales teams. Customize by adding agents for SEO metrics or swapping Notion for other databases like Airtable.

Requirements: OpenAI, Exa.ai, SerpAPI, Firecrawl.dev, and Notion accounts. View example output at the linked Notion page for real-world results.