Automate UTM Campaign Tracking: Shopify to Baserow

This n8n workflow automates the extraction of UTM parameters from Shopify orders using the Shopify Admin API's GraphQL endpoint. Triggered on a schedule, it fetches recent orders, splits datasets for individual processing, transforms data structures with conditional logic via Set and If nodes, and stores the enriched marketing data directly into Baserow tables.

The primary benefits include eliminating manual data collation, reducing errors, and centralizing campaign performance metrics like source, medium, and campaign names alongside order details. This enables real-time insights into marketing ROI without spreadsheets, saving hours of tedious work and empowering data-driven decisions.

Ideal use cases span e-commerce marketers tracking ad performance, agencies managing client campaigns, or teams building revenue-attributed campaign databases in Baserow. Extend it further by integrating with visualization tools or AI for predictive analytics.

Key n8n concepts demonstrated: Schedule Trigger for automation, GraphQL for API queries, Split for data handling, Set for transformations, If for flow control, and Baserow node for database writes. Setup requires Shopify app credentials and Baserow API access.