Scrape & Analyze Meta Ad Library Image Ads with Apify & OpenAI

This workflow scrapes image ads from Facebook's Meta Ad Library using Apify based on a page ID, filtering by reach and runtime. It then leverages OpenAI's GPT-4o to deeply analyze each ad's visual content, extracting key elements such as visual descriptions, hook elements, main offers, calls-to-action, and psychological triggers. An AI agent structures the insights into standardized fields for easy use.

Images are automatically saved to a specified Google Drive folder for reference, while the comprehensive analysis is exported to a Google Sheet. This enables marketers to quickly benchmark competitors, identify high-performing ad patterns, and optimize their own campaigns without manual review.

Ideal for enterprise marketing teams in competitive analysis, ad creative research, or performance auditing. Benefits include massive time savings on ad intelligence, scalable to hundreds of ads, and actionable AI-driven insights that reveal what makes ads effective. Customize prompts and outputs to fit specific needs like A/B testing or trend spotting.