Multi-Platform Social Media Publisher: Airtable, GDrive & Postiz

This workflow streamlines social media content management in two phases. First, the media upload pipeline triggers via webhook, fetches metadata from Airtable, downloads videos and images from Google Drive, uploads them to Postiz storage using multipart-form-data API, and updates Airtable with Postiz file paths. This ensures all media is prepped and accessible before posting.

The second phase handles multi-platform posting: it retrieves content from Airtable, fetches integration IDs for connected accounts, routes content to platform-specific processors, applies critical cleaning (removing \n, \r, \t, excess spaces to avoid JSON errors), and simultaneously posts to Instagram (visuals+captions), Twitter/X main and alt accounts, LinkedIn (professional), and Facebook.

Benefits include massive time savings for marketers, consistent cross-platform publishing, error-proof content handling, and seamless integration of storage/posting tools. Ideal for agencies, brands, or teams managing high-volume social media without manual uploads or formatting hassles. Use cases: scheduled campaigns, content calendars in Airtable, automated daily/weekly posts.